Having recently rebranded and introduced new lines, Just Wholefoods made quite an impression on the judges at the recent Midcounties Co-operative ‘Food Glorious Food’ competition. Farmer and rural TV presenter Adam Henson and Celebrity Master Chef winner Phil Vickery were full of praise, not just for the new look but also the taste of the organic fruit jellies, organic falafels and chilli noncarne made with its organic Sunflower Mince. Thanks to its successful pitch, Just Wholefoods has secured a listing in 52 of Midcounties food stores in Gloucestershire.
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Sunflowers on Your Plate – Interview with Oliver Schenkmann
Soy, seitan, lupines, green spelt and the like have been on everyone’s lips for a long time as bases for meat alternatives – in the truest sense of the word. Until now, however, products based on sunflowers have been relatively unknown. Not only do they look good, but they also supply the raw material that the company “SunflowerFamily” transforms into meat alternatives. This has resulted in various products, all of which, according to the company, are ‘enjoyable, plant-based and sustainable’. We asked Mr Oliver Schenkmann – one of the founders of this new enterprise – to briefly introduce the products and the business model in more detail.