Century-old company Samworth Brothers has long been supplying the UK’s largest supermarket, Tesco, with meat products such as Cornish pasties and pork pies. But as consumer tastes change, it is turning its attention to plant-based alternatives.
Tesco Plant Chef
Tesco Launches Affordable Plant-Based Product Line
UK supermarket giant Tesco revealed in June its plans to increase its range of vegan products by 837% – from 32 to 300 lines, in bid for category leadership. Tesco today announces today a new own brand of affordable products called Tesco Plant Chef, some of which will be located in the meat aisle.