‘The Plant-Based Revolution‘ is number two of the Top 10 Trends highlighted in a report by Innova Market Insights for 2020 and the dairy alternatives category represents a key battlefront in this consumer-driven revolt. The report mirrors GFI data from last year which showed that plant milks account for almost half the PB market in total.
FMCG Gurus’ Top Trends for 2024 Highlight Health, Value, Upcycling & Natural Ingredients
In the ever-evolving world of the global food, drink, and supplement markets, it is crucial for brands to anticipate and stay ahead of the key trends that are shaping consumer behaviors and attitudes in the coming year. The markets have been shaped by a prevailing theme of uncertainty and worry, as consumers face challenges such as war, the pandemic, price inflation, and growing pressures on food systems. As a result, consumers have accepted the inevitability of uncertainty and have adopted a day-to-day focus, striving to protect their physical and emotional wellness. The Top Ten Trends FMCG Gurus have identified for 2024 are as follows. Maximize My Value Green Horizon My Plate, My Profile Strive for Happiness Natural Harmony Breaking Barriers Tech Meets Taste For Today, …
