UK Consumers

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Market & Trends

Mintel: Cost of Living Crisis Motivates British People to Consume Less Meat

When it comes to reducing meat consumption, sustainability takes a back seat in the face of the cost-of-living crisis. According to a new study by Mintel, the perceived financial benefits of consuming less meat jumped in 2022. When asked about the benefits of eating less meat, a new Mintel study conducted among UK consumers shows that the percentage of consumers who believe eating less meat is “a good way to save money” increased from 27% in 2021 to 43% in 2022. The view that reducing meat consumption is “better for the environment” decreased from 47% in 2021 to 41% in 2022, due to a reportedly lower perception of the environmental benefits of abstaining from meat in 2022. Overall, one in ten Britons (10%) is not …

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Market & Trends

Study Finds Consumers Prefer Term ‘Plant-Based’ Over ‘Meat-Free’ or ‘Vegan’

Should you label your product meat-free, vegan or plant-based? Last year, ProVeg International produced a report on how ‘vegan’ or ‘plant-based’ labelling impacts mainstream appeal. As part of its work to discover how labels are perceived, the food awareness organisation recently published two new reports that reveal consumers’ understanding of the terms used to describe plant-based food products in the UK and the US. These new studies “aim to provide valuable insights into how the food industry can label their products to ensure clarity about ingredients, draw in target consumers and present their products most appealingly,” ProVeg explained. Here are the findings of both reports. Report 1: Plant-based labelling One thousand UK consumers were asked to describe and rate their views on the terms ‘animal-free,’ ‘meatless’, ‘meat-free’, ‘100% …

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Studies & Numbers

One in Four UK Consumers Have Now Reduced Animal Product Consumption 

In response to the “new normal”, almost a quarter of UK consumers are cutting down on animal products, according to new research by the Vegan Society. With the Covid-19 pandemic a primary driver, 17% of Brits have actively reduced meat consumption, while 8% have cut back on dairy and/or eggs. The latest research into how shopping and eating habits have changed since the start of the pandemic finds that almost one in four Brits (23%) have minimized their intake of animal products. These figures also include 6% of consumers who have cut back on fish and seafood. Over half (53%) of the reducers revealed they had tried meat alternatives over lockdown, with the majority (78%) stating they would continue to purchase. Pulses and tofu were …

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Society

“A New Sense of Freedom”: Over 65s Turning Their Backs on Meat and Going Plant-Based  

A new study has revealed that older UK consumers are saying no to meat and embracing a flexitarian diet. 52% of over 65s are reported to be eating 3 or 4 meat-free meals a week, not far off the number of millennials doing the same at 57%.  The study of 2,000 people was commissioned by Dopsu, one of the UK’s leading meat-alternative brands. It found that over half (54%) of over 65s are actively looking to reduce the amount of meat they consume, with the flexitarian trend remaining strong in the age group as people opt for alt meat in traditional dishes. Along with millennials, the two age groups represent the fastest growing segments for flexitarian diets.  The shift in diets among older people looking …

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Studies & Numbers

34% of UK Consumers Willing to Try Cultivated Meat, 60% Would Try Plant-Based

A new study into public acceptance of alternative proteins released today by the Food Standards Agency (FSA) reveals that around a third (34%) of UK consumers are willing to sample cultivated meat, whilst as many as six in ten (60%) are happy to try plant-based proteins. The research was conducted with a representative sample of 1,930 adults aged 16-75 in the UK between 9th – 11th December 2021, commissioned by the FSA via Ipsos MORI’s online omnibus. The most cited reason for unwillingness to try cultivated meat (49%) was due to finding it “off-putting”, whereas the biggest barrier to trying plant-based proteins was that participants enjoy consuming animal meats (36%). Participants who said they were unwilling to try these alternatives were asked as to what …

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Agriculture / Agribusiness

Tesco Asks Farmers to Supply More Green Veg to Keep Up With “Plant-Based Revolution”

UK consumers are causing a spike in demand for green veg such as leeks, cabbage, and spinach, due to a rise in home- cooking, more people reducing meat and becoming interested in plant-based diet, and of course due to the influence of Veganuary. Leeks have risen 30%, cabbage +25%, broccoli +20%, and even sprouts are +10%.

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Market & Trends

Alpro Research Finds Vegan Milk is Mainstream in British Coffee Shops

Belgium company Alpro, which has been creating the milk alternatives for nearly 40 years, has conducted a survey and found that 48% of coffee drinkers in the UK, now drink coffee with plant-based milk when they are on the go. These dairy-free milks include coconut, soy, and almond. In total, around 21 million plant-based coffees are served in the UK every week.

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