Carrefour The Vegetarian Butcher

© Carrefour / The Vegetarian Butcher

Food & Beverage

Carrefour France Now Offering Plant-Based Meat at Traditional Butcher Counters

As a major first in France, Carrefour – the eighth-largest retailer in the world – has begun offering products from The Vegetarian Butcher, a Dutch brand owned by Unilever, in its traditional butcher’s shop. “Bringing these two types of products together simplifies the shopping experience for our customers who want to go vegan. The second big first is that Carrefour is the first major retailer to market these delicious products that have already won over Burger King,” Carrefour said on its various social networks. After the launch and extension of its Carrefour Veggie brand and the exclusive nationwide marketing of La Vie vegan products, Carrefour continues to see the potential of plant-based products in the European market. This vegan corner in the traditional butcher’s department …


Unilever Recommends Plant-Based Diets

© The Vegetarian Butcher

Studies & Numbers

Unilever Recommends Plant-Based Diets for Public Health and Sustainability

Scientific review by Unilever recommends plant-based foods as a way of improving consumer health and benefiting the environment. Multinational consumer goods corporation Unilever has carried out research into the benefits of plant-based foods. The review, which draws on 141 studies, concludes that a transition towards plant-based diets is desirable to improve consumers’ intake of several vitamins, minerals, and other nutrients such as fibre. This would have the added benefit of reducing the environmental impact of food production. The review recommends that public health strategies should try to make this transition easier for consumers, with the nutrition industry also playing an important role. However, the scientists caution that all diets studied had some nutritional inadequacies. They say proper education of consumers, along with fortification of plant-based …


Vegetarian Butcher

©The Vegetarian Butcher

Products & Launches

The Vegetarian Butcher Launches in Singapore, Now Available at Retail Stores Citywide

The Vegetarian Butcher launches in Singapore, with its products now stocked at retail outlets such as FairPrice Group and RedMart. After successfully breaking into Singapore’s foodservice market, Unilever-owned alt-meat brand The Vegetarian Butcher has announced its retail launch in the country. Four of the brand’s products — Mince Charming, Chickened-Out Chunks, Little Peckers, and Big Winners — can now be purchased by Singaporean consumers. To begin with, the products will be available via FairPrice Group, Cold Storage Singapore, and RedMart, as well as Amazon. The company is increasingly targeting the Asian market, having launched in China earlier this year. “The leader in plant-based meat” Last year, The Vegetarian Butcher grew by a huge 70%, just a few months after telling vegconomist that it had successfully …


The Vegetarian Butcher - Mural SMUG

The Vegetarian Butcher has partnered with Glasgow-based artist SMUG to curate a giant 'Elephant in the Room' mural


The Vegetarian Butcher Launches ‘Elephant in the Room’ Campaign to Push Plant-Based Ahead of COP26

The ‘Elephant in the Room’ campaign from The Vegetarian Butcher aims to help consumers participate in bringing a crucial issue to COP26’s attention: the environmental impact of animal meat consumption on the planet. “The numbers don’t lie. A transition to diets that incorporate more plant-based food is a vital part of the solution to the climate crisis” Looking for meaningful action from leaders and policymakers, the campaign highlights how reducing animal meat consumption and switching to a plant-based diet can play a significant role in the fight against climate change. The campaign claims the issue is conspicuously absent from the COP26 agenda and lacking in European policy.  Since the livestock industry contributes between 14.5% and 18% of global anthropogenic greenhouse gases, according to the United …



©LIVEKINDLY Collective


LIVEKINDLY Collective: “On Track to Become One of the World’s Largest Plant-Based Food Companies”

The LIVEKINDLY Collective was founded with the goal of changing people’s beliefs and habits: “Ultimately, we want to transform the broken food system into a sustainable, plant-based one.” To achieve this mission, the collective of food industry executives is building an assembly of ethically aligned brands whose footprint is gradually expanding across the globe. We caught up with Mick van Ettinger, Chief Marketing Officer Global of the LIVEKINDLY Collective, to find out more about the organisation and its goals moving forward. How long has LIVEKINDLY Collective been around and where does the company currently stand? LIVEKINDLY Collective was founded in 2020 on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the …



©Kraut Food Studio

Fairs & Events

Spain to Host its First Ever Vegan B2B Event Sponsored by Heura, Unilever & Nestlé

The first 100% vegan business event in Spain, Veggie2Business, has the support of brands such as Heura, The Vegetarian Butcher (Unilever) and Garden Gourmet (Nestlé), and up to a dozen other companies that will present their plant-based products to the hotel, catering and community sectors. Veggie2Business, a pioneering plant-based business meeting in Spain, will hold its first edition on 4 and 5 October in Madrid. It is already sponsored by multinational food companies such as Unilever (with its brand The Vegetarian Butcher) and Nestlé (with the Garden Gourmet line), as well fast-growing Spanish phenomenon Heura Foods. In addition, with different spaces and participation, companies and brands of 100% plant-based products such as RevoluGreen, Sanygran, Biogran, Alpro, New Wind Foods, Green&Great, Violife, Meatless Farm, Dacsa Group, …


Burger King France

© Burger King France

Products & Launches

While Burger King Opens 100% Vegan Location in Germany, Burger King France is Just Introducing its First Veggie Burger

Last week, Burger King announced the opening of a 100% plantbased popup location in Berlin. Shortly afterwards, Burger King France announced the launch of the Veggie King, a vegetarian burger created in partnership with The Vegetarian Butcher, the Dutch brand However, while some people are pleased with this progress, others deplore the fact that this burger is not vegan because it contains cheese. On Twitter, one can read: “Might as well make it vegan, right? It’s about time.” or “A veggie burger! Seriously!?! What a bunch of players. A vegan burger was too dangerous? Pay for the courage and innovation with a veggie in 2021.” Indeed, many comments from internet users highlight the fact that France is still far behind consumer demands and the vegan …




Food & Beverage

Unilever Partners With ENOUGH to Provide Zero Waste Mycoprotein for The Vegetarian Butcher

Unilever has announced that it will partner with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to market through its brand The Vegetarian Butcher, suppliers of plant-based products to Burger King. Unilever also commented to vegconomist that, in addition to plant-based meat innovation, the company is also working to further develop its plant-based ice cream and mayonnaise portfolio. ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn. This produces ABUNDA® mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre. Unilever subsidiary The Vegetarian Butcher was chosen as the supplier of Burger King’s Plant-Based Whopper across Europe, …


77 Foods lardons

©77 Foods

Startups, Accelerators & Incubators

Unilever Selects French Plant-Based Pork Fat Specialist 77 Foods as Innovation Champions

Unilever has named French startup 77 Foods, creator plant-based pork fat product, as the winner of its Innovation Challenge. Unilever aims to reach its target of €1 billion annual sales of plant-based meat and dairy alternatives within the next five to seven years. According to 77 Foods, 92% of participants in a blind test preferred 77 FOODS bacon to pork bacon.



Company News

Unilever CEO Says Rise of Plant-Based is “Inexorable” as The Vegetarian Butcher Grows 70% in 2020

Unilever’s annual report reveals that the company’s plant-based meat alternative brand, The Vegetarian Butcher, reached growth peaks of 70% in Q4 of 2020. Unilever announced ambitious growth targets for its plant-based division last year, aiming to achieve at least one billion in sales of plant-based products in the next 5-7 years. Speaking to the Guardian, Unilever CEO Alan Jope described the rise of plant-based foods as an unstoppable trend. Unilever sees a shift towards more plant-based diets in every single country in the world, even in emerging markets and other poorer regions of the world. In addition to The Vegetarian Butcher, Unilever offers many other plant-based products, such as vegan ice cream from Magnum and Ben & Jerry’s, and vegan mayonnaise products from Hellmann’s, which …