According to media reports, Unilever has announced that it intends to generate over a billion euros in annual sales in the plant-based sector over the next 5-7 years. The company’s brands Ben & Jerry’s ice cream and Hellman’s mayonnaise, Magnum ice cream and The Vegetarian Butcher are set to contribute to this growth.
Dutch plant meat brand The Vegetarian Butcher, a subsidiary of Unilever, has had a busy month. It will supply Burger King with a Plant-based Whopper in the Netherlands, has already begun with its plant chicken nuggets in Germany, and will begin a month-long trial with seven Hong Kong locations also this month.
Plant-based products make up about a third of Unilever‘s portfolio and the company is aiming to demonstrate that it is focused on the global transition to sustainable proteins. We reported yesterday that Unilever has pioneer status accredited by the FAIRR Initiative, for its commitment to shifting its food portfolios away from animal-based.
A new report from the FAIRR Initiative states that “2020 is set to be a watershed in the shift from animal proteins towards plant-based and new protein sources. The protein transition has gone mainstream,” stating that investments in plant-based proteins have already reached $1.1bn in the first half of 2020, almost double that of 2019.
Jaap Korteweg and Niko Koffeman, founders of Dutch meat alternatives brand The Vegetarian Butcher, have announced that they will turn their attention to developing dairy alternatives. Their new company, Those Vegan Cowboys, seeks to make dairy products without the “unnecessarily painful” use of cows.
Unilever‘s ice cream brand Magnum announces the release of Magnum Non-Dairy Sea Salt Caramel Bars. Joining Classic and Almond varieties, Magnum Non-Dairy Sea Salt Caramel Bars apparantly deliver “indulgent taste with a non-dairy sea salt caramel base dipped in a cracking non-dairy chocolate shell.”
Following this morning’s news that plantbased consumer platform LIVEKINDLY has been acquired by Foods United, which has now been renamed as LIVEKINDLY Co / TLKC, we speak exclusively with Timo Recker, CEO of Like Meat – a German meat alternative brand which was purchased by the newly formed group as its first aquisition last month.
Burger King today announces the Europe-wide rollout of the Rebel Whopper across Europe in what Bloomberg has termed “one of the largest product launches in its history” with the first large-scale restaurant partnership for The Vegetarian Butcher, a Unilever subsidiary, which will produce the plantbased burger.
Global food services company Sodexo joined forces with Knorr Professional (Unilever) and World Wildlife Fund (WWF) to write the Future 50 Foods report which identified 50 healthy foods which offer a low environmental impact. Sodexo, the first global player to serve the Future 50 Foods on a large scale, will begin a roll out of 40 plant-based recipes containing the 50 foods, to kitchens around the world.