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Company News

Nestlé to Launch Incredible Burger

Big Food is slowly but surely cashing in on veganism. According to Bloomberg, Nestlé SA intends to use the global increase in veganism to their advantage and create a billion-dollar business out of plant-based products. The world’s biggest food company, whose ethics and practices are often seen as controversial, is making plans for a product called the Incredible Burger, to compete with popular products such as the Beyond Burger and keep up with the growing plant-based movement.


Hellmann's Vegan


Top Stories

Hellman’s Egg-free Mayonnaise Now Available in UK

Hellmann’s Mayonnaise, owned by food giant Unilever, has traditionally been the most popular mayonnaise by a large margin. However, when vegan mayo arrived on the scene, their share started slipping; first slightly to 46.6 percent, from 46.9 percent in 2014, then steadily more as veganism exploded. Overall sales declined to $1.8 billion, from $1.83 billion the previous year.


Magnum vegan Ice

© Magnum / Unilever

Products & Launches

Magnum from Unilever Launches First Vegan Ice Cream Flavours

Unilever’s popular ice cream brand Magnum will add two vegan ice cream bars to its product range in September. For the time being, however, the new products will only be available in Finland and Sweden. The two new varieties Magnum Vegan Classic and Magnum Vegan Mandel will be available individually or in packs of four. The plant-based ice cream has already been tested and approved by the European Vegetarian Union. The manufacturer uses peanut protein as a milk alternative for the vegan ice cream. In addition, sustainably grown Rainforest Alliance cocoa beans are used for the dark chocolate that coats the ice cream. Magnum thus joins a whole series of ice cream producers who have already recognized the vegan trend and aligned their product range …