Seven Dutch Brands Agree to Make 50% of Recipes on Their Packaging Meat-Free
Following campaigning by animal rights group Wakker Dier, seven brands in the Netherlands — Conimex, Fairtrade Original, Jumbo, Knorr, Koh Tai, Patak’s, and Plus — have agreed to make 50% of the suggested recipes on their product packaging meat-free. Another two major brands — Grand’Italia and Lassie — already feature 50% vegetarian or vegan recipes, while Albert Heijn and Maggi have pledged to add plant-based tips to their packaging but not to remove meat from half of recipes. Just one of the brands approached, Honig, said it would not make any changes. After analysing 657 recipes on product packaging, Wakker Dier found that over 80% currently feature meat or fish. The group points out that the Health Council of the Netherlands recommends eating 60% plant-based …