Generation Z consumers increasingly seek sustainable options and are looking more towards plantbased alternatives to seafood, and according to Innova Market Insights, at 32 percent worldwide this is the largest population segment. With this target […]
Swedish startup Hooked, a graduate of the fourth cohort of the ProVeg Incubator, announces the launch of the first Swedish plant-based tuna, called Toona, in restaurants nationwide from next spring. This follows a recent raise […]
Hooked Seafood, Developer of World’s First Plant-Based Shredded Salmon, Secures Investor for Nordic Market Launch
Swedish startup Hooked, one of the startups which took part in the fourth cohort of the ProVeg Incubator this year, announces it has received its first investment of €150,000 to launch in Nordics with plans […]
In the second of our series introducing the latest cohort in the ProVeg incubator programme, we take a look at Stockholm’s Hooked, which is developing an innovative plant-based shredded salmon alternative. As we have reported, […]
Founded by Emil Wasteson and Tom Johansson, the new startup Hooked is developing an innovative plant-based shredded salmon alternative. The founders say the product will be sustainable, tasty, and nutritionally similar to real fish.
Made by innovative French company Odontella, a new product called Veggie Marine Salmon is made from microalgae and said to cook and taste just like salmon.
Sophie’s Kitchen’s vegan shrimp and smoked salmon will be launching in the UK in Sainsbury’s stores in January 2019.
Last month, food startup Terramino Foods announced a $4.25 million investment through True Ventures and Collaborative Fund, in order to develop sustainable protein products using fungi. In particular, Terramino focus on alternatives to seafood, including […]