Veganism

Esther van Voorden, general board member, NVV

Esther van Voorden, Image credit Wim Roefs
Interviews

Nederlandse Vereniging voor Veganisme (NVV): “Our Goal is to Veganize the Entire Country!”

The Dutch Association for Veganism (NVV), founded in 1978, is the largest member association for veganism in the Netherlands and also acts as the Netherlands’ knowledge center on veganism. NVV says, “We stand up for all animals and for the interests of vegans,” and is working to promote a vegan lifestyle and end the exploitation of animals. The organization monitors the use of the term veganism and regularly intervenes in the public debate to promote the interests of vegans, and works to raise awareness of the use of animals and the consequences it has towards humans, animals, and the environment. We spoke with Esther van Voorden, general board member, to find out more about the organization. Please introduce Nederlandse Vereniging voor Veganisme (NVV) and tell …

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Yolo Co Op

©Coop Switzerland
Market & Trends

Coop Switzerland Reports +252% Growth of Vegan Burgers and +350% Growth of Alt Meat

A recent study by Coop regarding plant-based nutrition in Switzerland finds that 63% of the Swiss population is actively reducing their meat consumption, that vegan burgers have seen strong growth of 252% and that sales of vegan meat alternatives increased by more than 350% over the past three years. The third ‘Plant Based Food Report’ in Switzerland, compiled by Coop together with LINK, provides comprehensive facts and figures on vegan nutrition, shows trends over the last few years and takes a look into the future. Key points from the study are as follows. Demand for plant-based in Switzerland The range of meat alternatives on offer in the Swiss market is generally very diverse, finds the study. Vegan burgers continue to account for a fifth of …

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Vegan Pennina Domino's France

Vegan Peppina ©Domino's France
Market & Trends

 26% of French People Would Go Vegan for at Least a Month, Survey Reveals

A study by the delivery service Deliveroo, conducted with the polling institute YouGov in December 2022 among 1030 people aged 18 and over, reveals that more than a quarter of French people (26%) say they are ready to try veganism for a month. This is the fourth year that Deliveroo has conducted a study to assess the evolution of veganism in France, showing that the movement is becoming popular over the years. In 2019, only 12% of participants said to be willing to try a vegan diet. Young people for the animals This year’s survey has revealed that removing all animal products from the diet is more attractive for younger generations. The study shows that 40% of 18-24-year-olds are ready to try a vegan diet, and 36% of …

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Plant-based sausage

© Redefine Meat
Market & Trends

Germany: Half of Consumers Now Flexitarian, Vegan Population Reaches 1.5M

A report by the USDA has found that over half (55%) of Germans now consider themselves flexitarian after reducing their meat consumption. The country’s vegan population has also risen, reaching 1.5 million last year. Titled Plant-Based Food Goes Mainstream in Germany, the report notes that the latter figure is up from just 0.1 million ten years ago. Meat consumption also plummeted in the intervening time, down from 138 pounds per person per year in 2011 to 121 pounds in 2021. Per capita cow’s milk consumption fell 5% in a single year between 2020 and 2021, as milk alternatives grew in popularity. The report suggests that these changes are mostly driven by young people, with many also convincing their parents to make the switch. German politicians …

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Irish consumers go plant-based

© Oatly
Studies & Numbers

A Third of Irish Consumers Are Buying More Plant-Based Products, Oatly Study Suggests

A survey conducted by Opinions Research on behalf of Oatly has found that a third of Irish consumers are buying more meat and dairy alternatives than they were three years ago. 25% of these consumers said they were motivated by concern about climate change (though only 13% were aware that the food system generates a third of global emissions). Another 25% were cutting back to improve their health, and 30% of the 1000 respondents said they would buy even more plant-based products in 2023. Plant-based foods were most popular among consumers under 50, with 42% of 18-24-year-olds and 48% of 25-34-year-olds likely to consider swapping animal products for a vegan alternative. On the other hand, those over 65 were reluctant to make the change, with …

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Charity & Campaigns

Over 170 Irish Restaurants to Offer Plant-Based Options for World Vegan Day

Full Irish Vegan is a campaign group promoting World Vegan Day by asking restaurants, pubs, and cafes around Ireland to offer plant-based options. The group’s 2022 campaign launched two weeks ago, endorsed by Oscar winner and animal rights activist Joaquin Phoenix. Over 170 restaurants, cafes, pubs, and hotels have already signed up for the campaign and will offer vegan options — ranging from breakfast rolls to fine dining — during World Vegan Day and beyond. World Vegan Day in Ireland World Vegan Day is celebrated worldwide on November 1st. The day was established in 1994 by the Vegan Society UK to commemorate the 50th anniversary of the organisation’s founding. The Full Irish Vegan campaign has been organised by a group of activists around the country …

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©Dopsu
Society

“A New Sense of Freedom”: Over 65s Turning Their Backs on Meat and Going Plant-Based  

A new study has revealed that older UK consumers are saying no to meat and embracing a flexitarian diet. 52% of over 65s are reported to be eating 3 or 4 meat-free meals a week, not far off the number of millennials doing the same at 57%.  The study of 2,000 people was commissioned by Dopsu, one of the UK’s leading meat-alternative brands. It found that over half (54%) of over 65s are actively looking to reduce the amount of meat they consume, with the flexitarian trend remaining strong in the age group as people opt for alt meat in traditional dishes. Along with millennials, the two age groups represent the fastest growing segments for flexitarian diets.  The shift in diets among older people looking …

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No Catch Co

Vegan fish & chips ©The No Catch Co
Market & Trends

The UK’s Protein Transition in Four Graphs

With kind permission from researcher and data analyst Chris Bryant, what follows is a graphic depiction of the protein transition in the UK, where the number of vegans more than doubled in just three years. 1. Per capita total meat consumption decreased 17% in the 10 years to 2019 According to figures published in the Lancet, average UK meat consumption fell from 104g/day in 2008-2009 to just 86g/day in 2018-2019. 2. Per capita red meat consumption decreased 37% in the 10 years to 2019 The same paper showed average red meat consumption falling by more than a third from 37g/day to 24g/day over the same period. Fish consumption was fairly steady, while poultry consumption increased slightly.  3. The number of vegans more than doubled from …

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fast food fryer

©Parilov - stock.adobe.com
Charity & Campaigns

PETA Urges Vegans Not to Demand Separate Cooking Equipment

Animal rights group PETA UK has caused controversy online recently with a social media urging vegans to accept food cooked with the same equipment as animal products. While such calls may anger many vegans around the globe, others have seen much sense in the viewpoint.  At the very least, many questions regarding veganism, the plant-based movement – and even society itself – have been raised by the post:  Plant-based, vegan, flexitarian The key point for a business-focused publication such as vegconomist, is the target market. Plant-based eating is growing exponentially across the globe, of that there is no doubt. Alt proteins received a record $3.1 billion of capital investment in 2020, three times more than in 2019, while 2021’s figures look set to smash that …

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Battered-vegan fish and chips

© Battered
Society

UK: What Influenced Vegans to Convert in 2020 and What are Their Newby Concerns?

A new study by health food chain Holland & Barrett demonstrates some statistics behind the rise of veganism in the UK, revealing that 12% of UK adults (23% of 16-24s) were influenced by the coronavirus outbreak and health concerns arising from it. Here we look at the Google Trends which show their interests and concerns, and which foods they miss the most since turning vegan. Who is converting? The survey shows that growth in veganism has skyrocketed in the last three years.  Interestingly, 35% of vegans aged 50-59 have gone vegan in the past year and one in five vegans are aged over 40. Nearly one third of vegan women (32%) turned vegan in the last year, while nearly half of vegan men (49%) have …

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Studies & Numbers

PB Market Will be Worth $74.2 Billion by 2027: Tastewise Advises Businesses to Bet on Plant-Based

Tastewise, an AI-powered consumer insights platform,  released a study into plant-based eating trends and consumer motivations. The report, “Plant-Based EatingA bird’s eye view of the $42B market”, shows the conversation is shifting away from ideological and political drivers, towards more health-oriented motivations.

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