February 25, 2021
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HomeWicked Healthy

Wicked Healthy

Choc cookie Wicked Kitchen Tesco
Food & Beverage

UK Consumers: Decide Which of Tesco’s Vegan Cakes and Pastries Will Stay After Veganuary

January 13, 2021

This Veganuary, Tesco has launched a large range of vegan bakery items including Blueberry Muffins, Jam Donuts, Cinnamon Scrolls, and Cookies. The products are on shelves on a trial basis for six weeks and products […]

Chad and Derek Sarno - Wicked Healthy
Food & Beverage

Wicked Foods to Expand Worldwide After Conquering UK Market

November 18, 2020

Wicked Foods, the UK market leader in plant-based meals, snacks and ingredients created and operated by chef brothers Chad and Derek Sarno, announces plans for a global expansion in Summer 2021 with an initial USA […]

Health

Derek Sarno’s Wicked Thoughts: “Plant-Based is Unhealthy? Gimme a Break!”

October 6, 2020

Derek Sarno, Co-founder of Wicked Healthy and Good Catch Foods, responds to the recent backlash against vegan foods. Derek “calls BS” and says that it’s time for people to take responsibility for their own choices […]

Fairs & Events

Wicked Kitchen Launches Valentines Menu into Over 875 Tesco Stores

February 7, 2020

Chef Derek Sarno‘s Wicked Kitchen range for Tesco is introducing a valentines day menu. The special menu consists of a starter, two mains, side, dessert & a drink for £20, and will be available from […]

Interviews

Derek Sarno: “My Plans are Simple. Keep Pushing the Boundaries”

January 30, 2020

Derek Sarno must be the busiest man in veganism. Tesco’s Chef-Director of Plant Based Innovation, co-founder of Wicked Healthy, and co-founding chef behind vegan seafood brand Good Catch Foods, somehow squeezes in enough time to […]

Interview with Derek Sarno Wicked Kitchen
Interviews

Derek Sarno: “This is a Movement That will Change the Food System From the Inside Out”

September 24, 2019

Derek Sarno is the recognisable vegan chef extraordinaire whose position as Director of Plant Based Innovation at Tesco saw the debut of his plantbased Wicked Kitchen line last year become the most successful product line […]

Carrefour Logo
Gastronomy & Catering

Carrefour Continues to Focus on Vegan Range, Plans Expansion into China

July 6, 2018

On June 21st 2018, the French company Carrefour opened a new branch in the centre of Paris, one third of which is dedicated to vegan, gluten-free and organic food. The shop employs over 20 people […]

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The vegconomist-newsletter:
information for decision-makers

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

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The vegconomist-newsletter
information for decision-makers

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

  • Interviews
  • Market reports & trends
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  • & much more
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