February 26, 2021
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HomeWicked Kitchen

Wicked Kitchen

Choc cookie Wicked Kitchen Tesco
Food & Beverage

UK Consumers: Decide Which of Tesco’s Vegan Cakes and Pastries Will Stay After Veganuary

January 13, 2021

This Veganuary, Tesco has launched a large range of vegan bakery items including Blueberry Muffins, Jam Donuts, Cinnamon Scrolls, and Cookies. The products are on shelves on a trial basis for six weeks and products […]

Chad and Derek Sarno - Wicked Healthy
Food & Beverage

Wicked Foods to Expand Worldwide After Conquering UK Market

November 18, 2020

Wicked Foods, the UK market leader in plant-based meals, snacks and ingredients created and operated by chef brothers Chad and Derek Sarno, announces plans for a global expansion in Summer 2021 with an initial USA […]

Health

Derek Sarno’s Wicked Thoughts: “Plant-Based is Unhealthy? Gimme a Break!”

October 6, 2020

Derek Sarno, Co-founder of Wicked Healthy and Good Catch Foods, responds to the recent backlash against vegan foods. Derek “calls BS” and says that it’s time for people to take responsibility for their own choices […]

Tesco, the UK's largest supermarket, is adding 15 new vegan products to its two plant-based product lines. These will include vegan meal kits, steak, and nuggets.
Food & Beverage

Tesco Announces New Wicked Kitchen Meals and Expands the Budget-Friendly Plant Chef Range

June 12, 2020

UK supermarket Tesco has announced it is adding 15 new products to its two plant-based ranges. The Wicked Kitchen and Plant Chef ranges will be expanded nationwide throughout the month of June. Chef Derek Sarno […]

Fairs & Events

Wicked Kitchen Launches Valentines Menu into Over 875 Tesco Stores

February 7, 2020

Chef Derek Sarno‘s Wicked Kitchen range for Tesco is introducing a valentines day menu. The special menu consists of a starter, two mains, side, dessert & a drink for £20, and will be available from […]

Interviews

Derek Sarno: “My Plans are Simple. Keep Pushing the Boundaries”

January 30, 2020

Derek Sarno must be the busiest man in veganism. Tesco’s Chef-Director of Plant Based Innovation, co-founder of Wicked Healthy, and co-founding chef behind vegan seafood brand Good Catch Foods, somehow squeezes in enough time to […]

Interview with Derek Sarno Wicked Kitchen
Interviews

Derek Sarno: “This is a Movement That will Change the Food System From the Inside Out”

September 24, 2019

Derek Sarno is the recognisable vegan chef extraordinaire whose position as Director of Plant Based Innovation at Tesco saw the debut of his plantbased Wicked Kitchen line last year become the most successful product line […]

Tesco Plant Chef
Companies & Portraits

Tesco Launches Affordable Plant-Based Product Line

September 23, 2019

UK supermarket giant Tesco revealed in June its plans to increase its range of vegan products by 837% – from 32 to 300 lines, in  bid for category leadership. Tesco today announces today a new […]

Wicked-Kitchen-Tesco
Companies & Portraits

Tesco to Increase Vegan Products by 837% in Bid for Plant-Based Category Leadership

June 21, 2019

UK: Tesco’s chief executive Dave Lewis has revealed in an investors meeting the outlined future steps for the supermarket chain following loss of profits. The plans include the opening of high-end Tesco Finest stores, low-budget […]

Wicked Kitchen Tesco
Food & Beverage

Tesco’s Doubles Vegan Products for Veganuary

January 16, 2019

Supermarket giant Tesco has doubled its vegan food range for Veganuary which has seen enormous success so far this year, with a record 300K participants trying veganism for January.

Bosh!
Fairs & Events

Tesco and Bosh Present “Vegmas”

November 26, 2018

BOSH! have teamed up with Tesco to create a dedicated vegan Christmas feast event. The plant-based recipe specialists are working with Derek Sarno for a special one-off collaboration.

Wicked Healthy
Food & Beverage

Tesco’s Wicked Kitchen Doubles Due to Demand

October 18, 2018

UK supermarket giant Tesco has expanded its Wicked Kitchen range in response to enormous demand. Tesco introduced their own brand range, headed by chef Derek Sarno, this January, and say that sales of vegan products […]

Wicked-Kitchen-Tesco
Companies & Portraits

UK: Vegan Dishes from Wicked Kitchen Reach Record Turnover

September 11, 2018

The British supermarket chain Tesco is recording significant sales increases in the ready meal segment with its vegan own-brand Wicked Kitchen. At the beginning of January this year, vegan dishes were introduced in around 600 […]

Carrefour Logo
Gastronomy & Catering

Carrefour Continues to Focus on Vegan Range, Plans Expansion into China

July 6, 2018

On June 21st 2018, the French company Carrefour opened a new branch in the centre of Paris, one third of which is dedicated to vegan, gluten-free and organic food. The shop employs over 20 people […]

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The vegconomist-newsletter:
information for decision-makers

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

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information for decision-makers

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

  • Interviews
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