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Domino’s is Testing Plantbased Products in the USA

Domino’s CEO Richard Allison has said he is open to bringing plantbased products onto the Domino’s menu in the USA – “We are testing those things [plant-based foods] today,” he said. Allison added that Domino’s is carrying out internal tests rather than restaurant-based trials as with other brands such as Pizza Hut.

Speaking to Yahoo Finance, Allison states that he had personally sampled some vegan proteins and believes that “the industry is doing a pretty good job today particularly around things that come in the form of crumbles — so think about sausage or beef that you would put on a pizza,” suggesting that new launches would come in the form of slices rather than ground beef.

In a recent trial by Dominos Australia, pizzas topped with plantbased beef sold out weeks after launch, and in September Dominos UK confirmed it was trialling 100 percent plant-based pizza at a number of unannounced locations.

Allison continued, “If they prove to have consumer appeal and are items we could offer at a good value to the customers and be profitable for the franchisees, and if there is good stable supply for those products, you may see some of them on the Domino’s menu.”

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