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JUST Launches Asian Food Tech Accelerator

Yesterday, 21st September, JUST published an article announcing a partnership with Hong Kong-based global venture accelerator Brinc at the Food’s Future Summit in Hong Kong.

Writing on the Medium platform, JUST said: “We’re announcing the launch of the Made JUST platform, a first-of-its-kind approach to bring sustainable and functional tools from the plant and animal kingdoms to the world’s brightest entrepreneurs. We’re doing it first with Brinc, an ultra hands-on global venture accelerator, and we’re focusing first on the world’s most populous region: Asia.”

Brinc will invest over $500,000 HKD per team, and participants will gain access to a pipeline of discoveries from JUST, to learning platforms, mentor networks, follow-on funds, access to the Chinese market, and more. They will have the opportunity to “rapidly develop prototypes and new products by tapping into select elements of JUST’s first-of-its-kind toolkit, comprised of raw materials and proprietary data from the plant and animal kingdoms. Finished goods resulting from the collaboration will display a “Made JUST” logo.”

JUST CEO Josh Tetrick, commented: “We’re thrilled to partner with Brinc to help grow a new crop of food founders in the world’s most populous region: Asia […] The task of building a more sustainable food system is so enormous that it requires the energies of a generation. Working with mission-driven partners who share our goal of facilitating large-scale, permanent adoption of healthy and more sustainable food is the only way we succeed.”

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