According to KFC’s Newsroom, beginning Monday, July 20, it will offer a sneak peek of Beyond Fried Chicken in 50+ of its Southern California locations. The plant-based chicken will be available in the LA, Orange County, and San Diego areas, while supplies last.
Beyond Fried Chicken boasts the flavors of KFC’s famous herbs and spices and pulls apart like an animal-based chicken breast. When the plant-based chicken was tested for one day in Atlanta in August 2019, it sold out in just five hours. After adjusting the recipe, KFC expanded the test in February 2020 in the Nashville and Charlotte markets to an overwhelmingly positive response.
“I’ve said it before: despite many imitations, the flavor of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken,” said Andrea Zahumensky, chief marketing officer, KFC US, “We know the east coast loved it, so we thought we’d give those on the west coast a chance to tell us what they think in an exclusive sneak peek.”
“We are thrilled to continue our partnership with KFC and bring Beyond Fried Chicken to Southern California,” said Ethan Brown, Beyond Meat Founder & CEO. “KFC is a true category leader, and we are proud to be their partner of choice as they make delicious plant-based chicken more accessible to consumers.”
Beyond Fried Chicken will come with a choice of dipping sauce and will be available as a six or 12-piece à la carte or as part of a combo, complete with a side and medium drink.
Starting Monday, July 20, fans can find the nearest KFC serving Beyond Fried Chicken by visiting the restaurant locator on kfc.com and looking for the Beyond Fried Chicken indicator.