Ginsters is a national favourite in convenience foods in the UK, producing a variety of baked products including sausage rolls and pasties. Based in Cornwall in the south-west of England, Ginsters is the biggest selling pasty maker in the UK, and now announces its very first vegan friendly product.
As a sign of the times, Ginsters announces the relaunch of its award-winning Moroccan Vegetable Pasty, which has been reformulated to remove all animal products with the help of Cornish Michelin star chef, Chris Eden. This will be the first time in Ginsters’ 53 year history that they have released a product suitable for vegans.
A Ginsters spokesman said: “This recipe reinvention marks Ginsters’ first step into the vegan market and reflects the enormous surge in popularity of veganism in the UK.”
The vegan pasty will be relaunched in stores across the UK to fully replace the vegetarian version as customer demand for 100% plantbased products continuously grows. This follows in the wake of the unprecedented success of the Gregg’s vegan sausage roll which has now been copied in Tesco and Irish gas station Applegreen.
The pastry favourite contains butternut squash, chickpea, roasted red pepper filling, harissa, apricots, and dates for sweetness, and spicy Moroccan chermoula paste, with cumin, paprika, and cayenne. The new recipe will roll out nationwide in Morrisons, Asda and Tesco, from 20th May.
Ginsters Managing Director Kieran Hemsworth told Vegan Food & Living: “We’re really excited to be able to update our recipe into a vegan-friendly edition, whilst maintaining that incredible flavor. Within our range of products, we aim to provide options to suit everyone’s taste preferences.”