2025 trends

Robot chef preparing food

© WACHI - stock.adobe.com
Market & Trends

2025 Food Megatrends Point to Growth and Innovation for Plant-Based Food

The plant-based and vegan sectors are at the heart of a food revolution driven by sustainability, health, and technological innovation. DigitalFoodLab’s Trends Shaping the Future of Food – 2025 report outlines six megatrends, three of which are particularly significant for the plant-based industry: sustainable ingredients, resilient farms, and food as medicine. These trends highlight how startups, investments, and emerging technologies are advancing solutions to global challenges while creating opportunities for the plant-based sector to expand its influence. Sustainable ingredients The sustainable ingredients space has moved beyond just meat and dairy alternatives, focusing on holistic solutions to climate and health challenges. Plant-based products are regaining momentum, with startups addressing key barriers such as taste, texture, and cost. Companies like Juicy Marbles are creating innovative whole-cut meat …

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Kelly Newsome of ADM

Kelly Newsome © ADM
Interviews

ADM’s 2025 Flavor and Color Trends: “Plant-Based Foods Can Be Vehicles for Flavor and Culinary Innovation”

ADM‘s new 2025 Flavour and Colour Trends for Plant-based Applications report outlines the main themes and drivers shaping flavor and color trends for the upcoming year. In this new report, ADM states 2025 will be a year of embracing the “new human nature” and spotlights four key themes that will shape the F&B world and that reflect evolving needs for wellness, affordability and personalization. Kelly Newsome, Global Senior Marketing Manager, Colors & Savory Flavors, ADM, describes what we can expect next year, and explains that “consumers are on a quest for novelty and positive sensory experiences”. What are the flavor and color trends for 2025? How do they fit into plant-based product innovation? As technology continues to advance rapidly, consumers are gravitating toward flavors and …

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Whole Foods Market trends report 2025

© Whole Foods Market
Market & Trends

Whole Foods Identifies Plant-Based Aquatic Ingredients as a Major Growth Trend for 2025

Whole Foods Market has released its annual forecast for 2025 food and beverage trends, with the retailer’s Trends Council identifying plant-based aquatic ingredients as a notable area of growth. The council, comprised of over 50 team members from Whole Foods—including buyers, foragers, and culinary experts—has been tracking consumer preferences for a decade. This year’s report reveals how new categories like seaweed-based ingredients are shaping the future of food innovation. Ambassador of Food Culture for Whole Foods Market, Cathy Strange, stated, “From important food movements around animal welfare, climate, and transparency to the evolving tastes and preferences of consumers, trends in food end up driving our dinner table conversations for years to come and help spark some of the best ideas and solutions for the future.” …

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