Odyssey Elixir

© Odyssey

Business Wire

Functional Beverage Innovator, Odyssey, Expands Retail Presence in Ohio and Michigan

In Response to High Demand, the Rapidly Growing Beverage Brand Forges Strategic Partnerships with Heidelberg Distribution and John P. Sullivan FT. LAUDERDALE, Fla.–(BUSINESS WIRE)–Odyssey, a leader in the functional beverage category innovating with energy-boosting mushrooms, is embarking on significant retail expansion with two key distribution partnerships; bringing its retail presence to over 6,000+ stores. Teaming up with Heidelberg Distributing, Odyssey will now serve retail partners in Ohio, covering approximately 9,100 off-premise accounts. This collaboration provides the opportunity for Odyssey to expand into over 9,000 additional stores, including 4,500 chain accounts and 4,600 independent retailers, marking a substantial stride in the brand’s nationwide distribution strategy. “Odyssey is excited to announce we have aligned with Heidelberg Distributing to service our retail partners within the state of Ohio,” …



© Fungtn


Fungtn Harnesses Shiitake Mushrooms for New Functional, Alcohol-Free Dark Lager

London-based Fungtn, an award-winning producer of alcohol-free craft beer and the first brand to market with adaptogenic, alcohol-free beers brewed with functional mushrooms, launches Shiitake Dark Lager, an alcohol-free lager with a unique stout flavour provided by adaptogenic organic Shiitake mushrooms. Founded by Zoey Henderson, with 15 years in the food and drink industry, including owning her own cafés and juice bar, and as a NoLo Alcohol consultant to brands and hospitality outlets, she set out to create great beers with reduced fermentation and added health benefits. The Fungtn range also includes Lion’s Mane IPA, and Reishi Citra Hop. “No, your beer won’t taste like mushroom, it will however help keep your mind and body on good form,” says the brand. Harnessing the power of …


Business Wire

Odyssey Wellness Completes $6.3M Series A Private Equity Funding

Odyssey to Exhibit at Natural Products Expo West in Booth N842 FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–Odyssey Wellness (Odyssey), makers of Odyssey Elixir, the first sparkling energy drink infused with functional mushrooms, announced today that it has completed a $6.3M series A capital raise bringing the total funding since inception to $8.3M. The funding will enable the acceleration of Odyssey’s growth across all distribution channels. Odyssey is disrupting the energy beverage category and is meeting a demand for consumers seeking better options, a burgeoning trend on a global scale. Odyssey is exhibiting March 8-10 at the largest natural products industry trade show in Anaheim, CA at Booth N842. “We appreciate the infusion of capital and trust from our investors who bring incredible expertise and will be valuable …


Space Goods

© Space Goods

Facts & Figures

Functional Mushroom Brand Space Goods Turns Over £1.5M in Nine Months

Space Goods, a functional mushroom brand headquartered in London, UK, has reported a huge turnover just nine months after launching. The company introduced its first product, Rainbow Dust, in May 2022. Since then, Space Goods has achieved a £1.5 million turnover, with revenue projected to rise to £2.4 million by the brand’s one-year anniversary. By the end of 2023, turnover is expected to have tripled to £8 million. Space Goods has now shipped more than 30,000 orders to 70 countries, with its website receiving over 200,000 visitors per month. The company’s flagship product, Rainbow Dust, consists of three types of mushroom — lion’s mane, cordyceps, and chaga — blended with ashwagandha, maca root, rhodiola rosea, coffee extract, and vitamin B5. It is said to provide …


Laird Superfood Bright Cups

©Laird Superfood


Laird Superfood Launches Bright Cups – Compostable Coffee Pods Made With 85% Coffee Waste

Laird Superfood, a leading brand of functional coffee and superfood creamers, announces it has entered the single-use coffee pod category with Bright Cups. An eco-friendly alternative to conventional coffee pods, Bright Cups are compatible with most single-serve coffee machines and made from plant-derived, BPI-certified materials. Bright Cups are currently available online through Laird’s website and on Amazon starting in May. Bright Cups features Laird’s best-selling Focus Mushroom Coffee, made from high-altitude coffee beans, blended with Lion’s Mane mushroom extracts and adaptogens.  Coffee chaff According to the brand, about 12 billion single-serve coffee pods are purchased every year, with the great majority ending up as waste in landfills. To reduce the environmental impact of Bright Cups, the pods are composed of 85% coffee chaff – the natural …


Sacred Serve Tiger Nut Gelato

©Sacred Serve

Food & Beverage

Sacred Serve’s Superfood Vegan Gelato Comes in First 100% Recyclable Ice Cream Cartons

Sacred Serve, a Chicago-based non-dairy gelato brand, is an independent company singlehandedly changing the definition of healthy and sustainable ice cream. Founded in 2017 by Kailey Donewald, Sacred Serve specializes in organic, superfood vegan gelato that comes in the world’s first zero-plastic, 100% biodegradable ice cream cartons. Its products can be found at a growing number of US retailers, including Whole Foods Market, and can also be shipped online.  Handcrafted, healing ingredients On a mission to bring “function intro frozen indulgence”, Sacred Serve crafts its gelato from young Thai coconut meat – a high-fiber ingredient that provides a rich and creamy texture without the need for gums or stabilizers. Thai coconuts are also an excellent source of electrolytes, MCT’s and other potent minerals and nutrients. …


REBBL adaptogene vegane Getränke auf braunem Tisch umringt von Zutaten

© Rachel Hauser – rebbl.co

Products & Launches

REBBL: Functional Drink Combats Human Trafficking in the Rainforest

REBBL’s beverages are made exclusively from vegan ingredients and contain active plant-derived substances – so-called adaptogens – which help the organism to stay calm in times of increased physical and emotional stress. The beverages are a newcomer to the market and could be in particular demand from consumers with stress-related conditions such as exhaustion or overload. The special thing about adaptogens is that they only become active in times of acute stress.