UC Berkeley & Givaudan Report Explores Opportunities for Greater Efficiency in Alternative Protein
The University of California Berkeley, in partnership with Swiss fragrance and flavor leader Givaudan, released its fifth annual research paper exploring insights into the alternative protein sector. Conducted by students in the Product Development Program, the whitepaper, titled ’10 Alternative Protein Pathways: Opportunities for Greater Efficiency,’ identifies primary challenges and opportunities in alt-protein and ten actionable pathways towards improved efficiency. The whitepaper notes that as consumers gravitate toward alternative proteins, the industry sees both challenges and opportunities. Supply chain issues, sustainability concerns, and the aftermath of the Covid-19 pandemic pose hurdles. However, opportunities arise for retailers and meat producers who adapt, seizing exclusive distribution rights and acquiring startups. The sector stands at a crossroads, and success hinges on turning challenges into opportunities, with efficiency being …