REBBL, a functional plant-based beverage brand, launched a new campaign, REBBL With a Cause, with actor and activist Ruby Rose, to drive donations to the Anti-Racism Fund (ARF). The brand announced its plans to contribute 5% of online sales to ARF.
THE PACK Becomes “Europe’s First” Plant-Based Pet Food B Corp
Coinciding with World Vegan Day 2023, British plant-based pet food startup THE PACK announces it has received B Corp certification in recognition of its high standards of social and environmental performance, transparency, and accountability. THE PACK claims to be the first fully plant-based pet food brand in Europe to receive the certification, noting that it scored particularly highly in the area of environment. THE PACK has also recently launched its nutritionally complete oven-baked plant-based pet food for dogs, which is claimed to be another European first. The food has been shown to outperform meat-based competitors in home-feeding trials, with 78% of dogs reportedly choosing it over organic chicken kibble. The food contains functional ingredients, five sources of plant-based protein, and pre & post-biotics. It is …