Else nutrition

©Else Nutrition

Company News

Else Nutrition Expands Production Capabilities in the US With New Midwest Facility

Else Nutrition, the producers of best-selling plant-based baby and toddler nutrition products, has announced the start of commercial production at its new facility in the United States. The addition of this mid-western facility positions the company to meet the rising manufacturing demand for its products in North America while simultaneously enhancing cost-efficiency and product quality.  Meeting rising demands Until the end of 2022, Else Nutrition had just one powder manufacturing facility in operation, handling the company’s sales in North America and internationally. At the beginning of this year, the company opened a second powder production facility in the United States, with plans for continued expansion since Else products are now available in more than 12,500 stores across North America. “The additional production facilities will enable us to stabilize …

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SMA Nutrition Nestlé baby food

©SMA Nutrition

Products & Launches

Nestlé Launches Plant-Based Toddler Milk Little Steps Plantygrow in UK

Nestlé-owned SMA Nutrition is bringing a new plant-based infant nutrition drink to market in the UK. The Little Steps Plantygrow Plant-Based Growing Up Drink is nutritionally designed for toddlers aged one to three.  Rolling out into Tesco and Asda, SMA claims the new drink is a versatile choice for parents looking to diversify their toddler’s diet, with no added sugars and a source of vitamins A, C, B2, B12 & Iron, as well as iodine, and Omega 3 & 6. The drink also contains Calcium and Vitamin D which are needed for normal growth and bone development in children. Nestlé in plant-based  Multinational food conglomerate Nestlé has invested heavily into plant-based across its divisions, from plant-based eggs and shrimp to a new $73 million alt …

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Else Girl with Product

©Else Nutrition

Company News

Else Nutrition Enters Canada After Conquering USA

Else Nutrition announces today it will formally launch its plant-based infant and child nutrition in the Canadian market this July following two years of “solid growth” in the US. The publicly listed company is set to distribute and sell three flavors (original, mango, banana) of its Super Cereals for Babies, two flavors (chocolate and vanilla) of its Plant-Based Shakes for Kids, and a Plant-Based Toddler Formula, throughout retail and online channels. Continued success Else has seen astonishing success since its initial launch and is widely available in mainstream retail throughout the US. Just last month, the female-led company launched its first cereal product for babies, receiving its first US Clean Label Certification, and successfully completed a second preclinical study on its Plant-Based infant formula, marking …

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Else Girl with Product

©Else Nutrition

Company News

Else Successfully Concludes 2nd Preclinical Trial of Plant-Based, Soy-Free Baby Formula

Else Nutrition, the baby, toddler and children nutritional company, announces it has successfully completed a second preclinical study on its Plant-Based infant formula, marking a critical new phase for bringing its innovative 0-12 month infant formula to market.  Made without soy, Else’s product seeks to fill a major gap in the global $70 billion infant formula industry for dairy-free and clean-label alternatives. In the second trial, Else’s study showed proper protein efficiency in preclinical models, a significant finding that demonstrates the formula’s protein bioavailability with the Food and Drug Administration (FDA) and other regulatory bodies.  Ongoing shortage The company’s announcement is a welcome development in unprecedented times, as the US continues to face a severe shortage in baby and toddler formula supplies. In the week …

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Else Nutrition Super Cereal for Babies

©Else Nutrition

Products & Launches

Else Nutrition’s Super Cereal for Babies Receives First US Clean Label Certification

Else Nutrition, which develops plant-based nutrition for babies and toddlers, announces the launch of its first cereal product, Super Cereal for babies. Made to provide a sustainable, dairy-free alternative to conventional baby cereals, Super Cereal was certified heavy-metal safe by the Clean Label Project Purity Award.  Super Cereal is designed for babies six months and older and offers a nutritionally complete product that is organic, plant-based, and free from gluten and soy. Made from whole ingredients like buckwheat and almonds, it also provides 20+ essential vitamins, iron, quality proteins, fats and carbs with low sugar content. Else says the cereal is available in four flavors that can be easily prepared by mixing with warm liquids (breast milk, formula or water.)  First to be certified According …

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Gerber Plant-tastic Plant-Protein Baby Food

©Gerber

Food & Beverage

Gerber Launches Plant-Tastic – Its First Line of Organic, Plant Protein Toddler Foods

Gerber, a leader in infant and early childhood nutrition, announces the debut of Plant-tastic – the brand’s first full range of organic plant-based toddler foods. Created to offer a richer source of plant protein, the Plant-tastic line features pouches, snacks and meals made with nutrient-dense beans, whole grains and veggies. The products can be purchased online through Amazon, Walmart and other retailers.  According to Gerber, a new generation of parents is seeking to incorporate more plant-based foods into their diet, with research by FMI showing 81% of households with children are now including plant-based protein in their meals. In addition, the latest US Dietary Guidelines now recommend legumes as part of a healthy diet for children 2 and under. Plant-tastic can help parents follow these …

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Tiny Beginnings Plant-Based Baby Food

©Tiny Organics

Products & Launches

Tiny Organics Launches First Line of Plant-Based Finger Foods

Tiny Organics, an early childhood nutrition company, announces the launch of plant-based finger foods designed to make children more adventurous eaters. The Tiny Beginnings line is the first non-puree baby food created for baby-led weaning (BLW), which encourages young children to feed themselves at their own pace.  The new line features six vegetable-forward meal options with various textures and easy-to-grasp sizes for babies 4 to 8 months old. Tiny’s meals are fully organic, with no added sugar or salt, and created to meet early childhood nutrition requirements. Research indicates babies are most receptive to new food flavors between the ages of 4 and 7 months old, giving parents a valuable window to expand their child’s palate and preference for healthy foods.  More feeding independence Tiny …

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Mamamade Raspberry Plant-Based Meal

©Mamamade

Investments & Finance

Mamamade Raises £1.5 Million in Record-Setting Pre-Seed Round for Healthy Baby Food

Mamamade, a UK brand specializing in plant-based infant and toddler nutrition, announces the successful closing of a record-setting investment round, bringing the company’s total pre-seed raise to £1.5 million.  The company received funding from an oversubscribed raise on crowdfunding site Seedrs, as well as investment from an array of executives and founders at Allplants, Made.com, Heals, Design my Night, Bulb and Xexec.  Founded in London by Sophie and Ian Baron, Mamamade was initially launched from the couple’s home kitchen. Since then, the brand has quickly expanded to nationwide delivery and is expected to record annual revenue of £10 million next year.  Building better baby food Mamamade delivers fresh, nutrient-dense meals for babies and toddlers directly to consumers. Designed by top nutritionists and chefs, all of …

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©Yumi

Investments & Finance

Yumi Baby Food Reveals It Raised $67 M Entirely From Woman Investors

Yumi, makers of organic plant-based baby food, says the brand’s recent $67 million Series B funding round was led entirely by female investors and women-led firms, according to Food Business News.  As part of the raise, Yumi structured the investment as an SPV (special purpose vehicle) to allow more than 70 woman investors to purchase shares at a 20% discount. Notable participants included Goldman Sachs executive Christina Minnis, City National Bank CEO Kelly Coffey, Day One Ventures founder Masha Drokova, and Nasdaq executive Lauren Dillard. Spotlighting social equality The investment round was introduced to draw attention to persistent gender inequality issues within venture capitalism and equity finance, says Yumi. According to the Pew Research Center, women in the US earned only 84% of what men earned …

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Yumi plant-based baby food

©Yumi

Investments & Finance

Yumi Secures $67M to Expand Organic Plant-Based Baby Food

Yumi, a direct-to-consumer company specializing in organic infant and toddler foods, successfully closed a $67 million in Series B funding, bringing the company’s total funding to $79 million, according to Forbes.  The Los Angeles-based brand initially launched in California in 2017, before expanding nationwide in 2019. Since then, the company has experienced phenomenal growth, reportedly now feeding 3% of all babies in the US and anticipating nearly  $100 million in sales next year. Yumi offers a completely plant-based product line designed to nourish babies and toddlers in the most critical growth stage of life, the company says. Its subscription-based model delivers weekly, highly customizable meals and snacks directly to families’ doorsteps. Since the start of the pandemic, Yumi has delivered more than 10 million meals. …

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Amara Organic Foods

©Amara Organic Foods

Investments & Finance

Eat Well Group to Acquire Majority Stake in Amara Plant-Based Baby Food Company 

Agri-food investment company Eat Well Group is to acquire a majority stake in plant-based baby food specialist Amara Organic Foods. Amara’s baby food delivers the benefits of fresh fruit and vegetables yet with the convenience and scale of shelf-stable and was voted the #1 Baby Best Food by Good House Keeping.  Using science and proprietary IP to make organic and vegan baby and children’s food, Amara will form a key part of Eat Well Group’s expanding plant-based portfolio, reinforcing its vertical integration strategy. The terms of the investment mean Eat Well will be issued 2,047,299 Series A preferred shares in the capital of Amara in exchange for a subscription price of USD$11,600,000, representing a 51% equity ownership of Amara on a fully-diluted as-converted basis.  Founded …

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founder Mamamade

©Mamamade

Company News

London’s Mamamade Reports Rapid Growth After Launching Vegan Toddler Food With 63% Increase in Sales

Plant-based infant food producer Mamamade reports this week that since launching a range of toddler food in May, its average order value has increased by 20% – from £29 to £35. On the week that the new range was launched, the London company saw an increase of 63% in sales over the previous week. The new range launched in response to community feedback regarding post-baby stage products and a continued wish to provide freshly cooked, unprocessed meals for children at the next stage of growth. Overall 175,000 Mamamade meals have been sold since launching in 2020, with this number predicted to grow to 200k by August. First launched in 2019, Mamamade reported in June last year that it had experienced a 300 percent spike in …

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Tiny Organics founders Betsy Fore & Sofia Laurell

Tiny Organics' cofounders Betsy Fore (left) and Sofia Laurell (right) ©Tiny Organics

Investments & Finance

New York: Plastic-Free Infant Food Brand Tiny Organics Raises $11M in Series A Round

Plant-based infant nutrition brand Tiny Organics, founded in 2020 in New York and delivering throughout the United States, announced yesterday a raise of $11 million Series A funding which will be used to scale the team, build brand and customer awareness, and develop new product categories and sales channels. Tiny Organics is 100% plant-based and additionally, through a strategic partnerships with the Plastic Pollution Coalition, the brand became one of the only direct-to-community food brands that is almost entirely plastic-free, aiming to be completely plastic-free in 2021. The funding was led by Springdale Ventures with additional participation by InvestEco, Silas Capital, Human Ventures, VegInvest, Babylist, Gaingels, XFactor Ventures, Natureza and Howard Morgan, joining previous investors Elizabeth Street Ventures, Rocana Ventures, Chingona Ventures, Bonin Ventures, Gary …

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Else Nutrition toddler

©Else Nutrition

Company News

Else Signs Agreement With UNFI For Distribution in Over 30,000 US Retail Locations

ELSE NUTRITION HOLDINGS INC, an innovative manufacturer of plant-based foods for infants, toddlers and children, announces that its whole plant foods have now been listed with United Natural Foods (UNFI) as a core partner for food distribution in the US. Else was the first producer of plantbased infant nutrition and is a publicly listed company.

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baby bottle and milk with clipping path

©Else Nutrition

Food & Beverage

Else Plant-Based Nutrition For Toddlers Now Available in All 350 Sprouts Farmers Market Stores

Plant-Based baby, toddler and children nutrition producer, Else Nutrition, which became a publicly listed company last Autumn, announces today that its Plant-Based Nutrition for toddlers begins national rollout in the US with around 350 Sprouts Farmers Market locations, as plant-based alternatives become increasingly mainstream.

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Else

Image courtesy of Else Nutrition

Company News

ELSE Nutrition’s Plant-Based Infant Foods Launch in Over 380 US Retail Locations

Else Nutrion Holdings, which develops plant-based alternatives to dairy milk-based baby foods, announces the early availability of its innovative products in US retail stores. The company expects to begin first retail sales through KeHE distributors in the western and southern regions of the United States as early as the end of November 2020.

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else nutrition

©else nutrition

Stock market

Else Nutrition Announces an Increase to its Bought Deal Public Offering, Secures Distribution Deal with KeHE to Access Retail across North America

Else Nutrition Holdings, the Tel Aviv based company which began trading on the Toronto stock exchange last June, is on its way to disrupt dairy nutrition for infants. Else describes itself as the first viable choice other than dairy and soy in over 120 years, with products made of whole plant ingredients, ready to disrupt a $70 billion market.

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