Actual Veggies Clean-Label Burger Range

©Actual Veggies

Retail & E-Commerce

Actual Veggies Launches Chef-Crafted Vegetable-Based Burgers at 57 Costco Stores

Actual Veggies, which produces plant-based burgers from real vegetables, announces it has launched into 57 Costco stores in the San Francisco Bay Area.  For the first time, the brand’s burgers will be sold in bulk packs of eight patties each. Based in New York, Actual Veggies seeks to “put real vegetables back into veggie burgers” and produces a line of gourmet, thick-cut patties made with wholesome, plant-only ingredients.  The range of ¼ lb Actual burgers includes:  The Green Burger (Kale, broccoli, peas, zucchini, spinach) The Purple Burger (Beets, carrots, red onions, peas) The Orange Burger (Sweet potato, carrots, red pepper, cauliflower) The Black Burger (Black beans, parsnip, red pepper, oats) Each serving contains about 9 grams of protein and fiber with zero cholesterol or saturated …





Former Dairy Industry Duo Launch New Brand Yoi Inspired by Japanese Fermentaton

Yoi, a new plant-based food and beverage company, has launched in Bay Area independent grocers this month with a range of probiotic nut and seed milks. Co-founders Ellie Wells and Tosh Nakagawa were inspired by the ancient art of Japanese fermentation and previously worked together in the dairy industry for over a decade. Yoi’s flavored beverages are created from simple organic ingredients including almonds, coconut, and pumpkin seeds. “We’re thrilled with the beverage that we created,” said Ellie Wells “It was a non-negotiable for us that Yoi be organic and with a great nutritional profile — a high count of probiotics plus prebiotic fiber and plant protein, without added sugar — while also tasting good. So we went through quite a few different ideas and …



©Hooray Foods

Investments & Finance

San Francisco’s Hooray Foods Completes $2M Seed Round to Expand its Cult Vegan Bacon Across USA

Hooray Foods, producer of the hotly tipped vegan bacon which arrived on the US market on World Vegan Day last November, launching into over 300 Whole Foods stores across the country, announces today it has closed a $2 million seed financing to scale production capacity to meet immediate demand from leading national retail and grocery chains. “We have already prototyped our next product and some early reviews say it’s even better than our bacon” Hooray Foods was founded in 2019 by Sri Artham, who created and presented early iterations of his plant-based bacon to highly regarded restaurants in the Bay Area such as The Plant Cafe and WesBurger, which served the bacon in popular dishes like BLT Sandwiches and bacon cheeseburgers. Speaking in interview with …


Prime Roots

Kimberlie Le of Prime Roots


Prime Roots: “We Have a Global Waitlist with Thousands of People From Over 50 Countries”

Prime Roots started life as Terramino Foods, then last year rebranded to Prime Roots whose first product to market – a koji-based vegan bacon – shot to fame when it sold out almost immediately upon its launch this March. This week its plant-based ready meals featuring koji fungus-based bacon, beef and chicken, launched into Whole Foods.


PerfectDay founders

©Perfect Day

Food & Beverage

Perfect Day Announces $300M Series C Funding Following Breakthroughs in Animal-Free Dairy Production Capabilities

Bay area creator of animal-free dairy, Perfect Day, today announces the expansion of its Series C to $300 million through a new tranche led by Canada Pension Plan Investment Board (CPP Investments), following increased interest after production breakthroughs in the company’s proprietary flora-made dairy proteins.



© Perfect Day Foods


Perfect Day: On a Mission to “Create a Whole New Category of Animal-Free Products — For a Kinder, Greener Planet”

Perfect Day is the innovative dairy alternative brand from California which most of our readers will be familiar with for its real dairy proteins made without the involvement of any animals. The company was valued at $440m during a recent round for its products which the founders said would “revolutionize the dairy industry”. They weren’t wrong.