The brand, which launched as a response to Beyond Meat with the UK’s first “bleeding” burger, has launched for home delivery through Ocado. The burger was previously only available to foodservice, with UK’s biggest food distributor Brakes revealing that it is their bestselling burger, outselling all their beef and vegetarian offerings.
Just one day after Burger King unveils their Impossible Whopper, Nestlé now break similar news. It was announced back in January plans to unveil a new plant-based “bleeding” burger in order to keep up with the current competition; the international conglomerate has today announced that the Garden Gourmet Incredible Burger will be launched this month in Europe, with the US to follow.
From today, the “bleeding meat” Impossible patty will be available at VeganBurg Haight-Ashbury in San Francisco. VeganBurg was launched back in 2010 in a small outlet in Singapore, then opened a San Francisco location in 2015, which is frequented by some of its biggest fans including Chrissie Hynde (The Pretenders), Steve Aoki, Belinda Carlisle (The Go-Gos), Tara Stiles, and Deftones.
Moving Mountains, the UK brand who launched the UK’s first vegan “bleeding burger”, have seen exponential growth this year, with the announcement of their expansion to Europe In January, and their $12M distibution deal with Rastelli Foods for the Middle East in February. As a continuation of this success, The brand has just signed a deal with one of the UK’s leading foodservice providers, Bidfood, to distribute its meatless ‘bleeding’ burger to universities, hospitals and schools nationwide.
Moving Mountains is a ground-breaking British brand who launched the UK’s first ever meatless ‘bleeding’ burger into restaurants in early 2018. On Friday it was announced that their 100% plant-based B12 burger will be available across UK’s Marston’s pubs from this Wednesday, as part of part of Marston’s recognition of flexitarianism.
A brand new piece of research based on the emergence of “bleeding burgers” has been released by GlobalData, a leading data and analytics company based in London. According to the analysis, people on a low-meat diet, or those reducing their intake of meat, are a fast-growing group far outweighing vegans and vegetarians, and the growth of this segment is expected to continue to rise faster than that of people who follow an entirely plant-based diet. GlobalData’s Lewis Towell, says the current emergence of plant-based burgers produced to give an extremely realistic meat-like appearance, with some recently developing a juice which gives the illusion of animal blood, should aim to target this rapidly growing group, due to the fact that they crave authenticity in their meat substitutes.