Plantega: “Our Approach to Disrupting Existing Structures Within the Food System is to Focus on Empowerment”
Across New York City, Plantega is making plant-based meat, cheese and egg products more approachable, affordable, and accessible through a unique concept of in-store deli marketing. Led by founder Nil Zacharias, Plantega has partnered with top brands such as JUST Egg, Beyond Meat, Good Catch, Miyoko’s Creamery and more to bring healthier, 100% plant-based foods to NYC’s iconic bodegas. Through its visionary efforts, Plantega is helping brands grow product trial and distribution while working to overcome the core challenges of cost, taste and convenience that prevent widespread adoption of plant-based foods. Nil Zacharias spoke with vegconomist about Plantega’s business model, special insights, building community-powered food systems and more. Tell us about Plantega. Plantega is on a mission to make plant-based food easier to access everywhere. …
