Tofurky founder/CEO Seth Tibbott, who founded the veggie meat company back in 1980, has written a book about his experience as a pioneer of vegan meat, named ‘IN SEARCH OF THE WILD TOFURKY: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool’. Here he speaks with us about the book and offers us an excerpt from his unique story, ahead of its release next month.
Global Experts Discuss a Future of Meat Without Animal Suffering in New Book
A new book, Cultivated Meat to Secure Our Future: Hope for Animals, Food Security, and the Environment, argues that cultivated meat has the potential to significantly reduce the suffering of animals while simultaneously tackling the planet’s crises: climate change, biodiversity loss, and public health. Co-edited by influential animal activists Michel Vandenbosch, co-founder and president of GAIA (Global Action in Interest of Animals), and Philip Lymbery, global CEO of Compassion in World Farming; the book is forwarded by Ira van Eelen, co-founder of KindEarth.Tech of RESPECTfarms, whose father was Willem van Eelen, the godfather of cultivated meat. The book discusses the achievements made in the sector whilst on the other hand reviewing the challenges that it needs to overcome to disrupt the meat industry (high costs of …
