Tofurky founder/CEO Seth Tibbott, who founded the veggie meat company back in 1980, has written a book about his experience as a pioneer of vegan meat, named ‘IN SEARCH OF THE WILD TOFURKY: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool’. Here he speaks with us about the book and offers us an excerpt from his unique story, ahead of its release next month.
“No Meat Required” by Alicia Kennedy Explores the Cultural History and Culinary Future of Plant-Based Eating
Alicia Kennedy, a freelance journalist and prominent voice on food, climate, culture, and veganism, has published her latest literary project, No Meat Required. The book is an exploration of the cultural history and culinary future of plant-based eating in the United States, seeking to dismantle conventional notions of vegan cuisine. In an interview with British Vogue, Kennedy shared her motivations behind the book, challenging readers to reevaluate their perceptions of alternative diets and showcasing the benefits of going plant-based in a consumer-driven world with limited resources. She shares, “I think when people hear about vegan or vegetarian or plant-based food, it’s all ideological, and for me, I also want it to be very real and tangible.” Once regarded as a niche choice for countercultural figures, …
