No meat required

© Alicia Kennedy

Marketing & Media

“No Meat Required” by Alicia Kennedy Explores the Cultural History and Culinary Future of Plant-Based Eating

Alicia Kennedy, a freelance journalist and prominent voice on food, climate, culture, and veganism, has published her latest literary project, No Meat Required. The book is an exploration of the cultural history and culinary future of plant-based eating in the United States, seeking to dismantle conventional notions of vegan cuisine.  In an interview with British Vogue, Kennedy shared her motivations behind the book, challenging readers to reevaluate their perceptions of alternative diets and showcasing the benefits of going plant-based in a consumer-driven world with limited resources. She shares, “I think when people hear about vegan or vegetarian or plant-based food, it’s all ideological, and for me, I also want it to be very real and tangible.” Once regarded as a niche choice for countercultural figures, …


Vegan Marketing Success Stories

© Sandra Nomoto

Marketing & Media

New Book ‘Vegan Marketing Success Stories’ Explores Marketing Tactics for Vegan Businesses

Author Sandra Nomoto has written a book titled Vegan Marketing Success Stories, aimed at highlighting the marketing strategies of vegan businesses. The book discusses how to form a cohesive strategy with a combination of online and offline tactics. It also examines how vegan businesses weathered the pandemic, the importance of diversity and inclusion, and how some businesses have transitioned to become vegan. Nomoto interviewed 47 contributors for the book, including executives from Blue Tribe, Immaculate Vegan, and Vegan Business Tribe. Additionally, she cites examples of various other companies and individuals who have marketed themselves successfully, such as Alpro, THIS, author Heather Landex, and VFC. The book focuses mainly on B2C strategies, with little discussion of B2B communication. According to Nomoto, the tactics discussed make it …


Mitali Deypurkaystha, founder of The Vegan Publisher

Mitali Deypurkaystha, founder of The Vegan Publisher. Image supplied

Marketing & Media

How to Write a Vegan Business Book as a Marketing Tool to Increase Your Profits

Many vegan and plant-based entrepreneurs have toyed with the idea of writing a vegan business book that influences others to become plant-based while establishing their business or brand. The Vegan Publisher’s founder, Mitali Deypurkaystha, reveals what it takes to write and leverage a book that makes both an impact and generates additional income. Focus on business needs Writing a book that helps others is admirable. However, it needs to be tempered by focusing on what a vegan entrepreneur needs to succeed financially, whether that’s more customers, higher-paying clients, investors, strategic partners or donors. Focusing solely on helping others without helping yourself will mean your business can’t grow and make the impact you want.  Define an overall reader need Fiction or autobiographies are read for fun, …


Seth Tibbott of Tofurky

CEO Seth Tibbott of Tofurky

Top Stories

Tofurky Founder Seth Tibbott Discusses His New Book ‘In Search of the Wild Tofurky’ and Gives us an Advance Preview

Tofurky founder/CEO Seth Tibbott, who founded the veggie meat company back in 1980, has written a book about his experience as a pioneer of vegan meat, named ‘IN SEARCH OF THE WILD TOFURKY: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool’. Here he speaks with us about the book and offers us an excerpt from his unique story, ahead of its release next month.