Boursin

Bel Brands Interview

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Interviews

Bel Brands USA: “There is a Tremendous Opportunity in the Plant-Based Cheese Space”

Bel Brands USA is the US subsidiary of Bel Group, the world’s third-largest branded cheese company and a leader in single-serve cheese products. In 2020, Bel Group announced bold plans to create plant-based versions for each of its core brands, including Boursin, Babybel and The Laughing Cow. Soon after, Boursin Dairy-Free debuted to great fanfare on the US market, followed by the launch of Babybel Plant Based and Bel’s first plant-based cheese line, Nurishh.  According to the company, its 150 years of cheesemaking experience sets it far above the competition, and it intends to continue leveraging this knowledge to transform the plant-based cheese market. We spoke to Shannon Maher, Chief Marketing Officer of Bel Brands USA, about the company’s exciting cheese innovations, the upcoming launch …

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babybel plant-based cheese

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Products & Launches

Bel Brands USA to Launch Babybel Plant-Based As Part of Dairy-Free Expansion

Bel Brands USA, the producer of popular Babybel, Boursin and The Laughing Cow cheeses, announces new plans to significantly expand its plant-based cheese line. Babybel Plant-Based will debut nationwide across the US next month, with additional product launches planned for the company’s  Nurishh and Laughing Cow brands. A dairy-free take on the iconic snack-size cheese, Babybel Plant-Based will soon join Bel Brand’s other recent dairy-free innovations, such as Boursin Dairy-Free and Nurishh, the company’s first 100% plant-based cheese line.  Noting that more than half of Americans are now incorporating plant-based foods into their diets, Bel Brands says the company is seizing the opportunity to create dairy-free cheeses that offer the flavor and quality consumers are demanding.  The new products will include:  Babybel Plant-Based – A …

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Boursin Dairy-Free Cheese

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Products & Launches

Boursin Dairy-Free Now Available in US Retail 

As we reported last October, Bel Group launched Boursin’s Dairy-Free Cheese Spread Alternative Garlic & Herbs into Amazon following the announcement that it would release a vegan version of its core brands including Babybel, The Laughing Cow, Babybel, Kiri, and Leerdammer. Boursin now reveals that the garlic spread is available nationally across the US in retailers. Bel Group reports that the product was developed using the knowledge and expertise of plant-based food brand, Follow Your Heart, recently acquired by Danone. The company says that the expansion into plantbased helps Bel further its mission to become a major player in the healthy snack market. In March of this year, Bel introduced Nurishh, its own line of vegan cheeses, which debuted with three types of slices and …

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Boursin Dairy Free Cheese

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Products & Launches

Vegan Boursin Cheese is Here (Well, in the US, For Now)

We reported yesterday that French multinational cheese producer Bel Group had revealed that its core brands including The Laughing Cow, Babybel, Kiri, Leerdammer and Boursin are set to offer a vegan cheese option. Bel Group said it is developing a “plant-based Mini Babybel project” and  that it will  launch an international brand fully dedicated to plant-based cheese products. We have further informaton as below on the Boursin which is the first to launch. The company states that the dairy-free version has the same Garlic & Herbs flavor you expect from Boursin, is suitable for a festive cheese board or for use in recipes. Its Plant-Based certified and non-GMO project verified recipe made with organic coconut oil and organic expeller-pressed canola oil make it a spreadable, …

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