A man holding multiple NotMilk products

© NotCo

Politics & Law

NotCo Challenges Dairy Allegations in Court: 99% of Consumers Know it’s NOT MILK

In a recent appeal against a court ruling prohibiting the use of the NotMilk trademark in Chile, NotCo presented a study by Cadem, showing that most consumers understand that NotMilk is a plant-based beverage despite its branding and packaging displaying the word “milk,” reports La Tercera. Cadem, the country’s leading market research and public opinion company, demonstrates in its Analysis of the reception of the NotMilk product by consumers in Chile that only 0.1% of participants believe that NotMilk comes from a cow. The legal battle began in late 2020 when the dairy farmers union Aproval (Los Ríos Region Milk Producers’ Association) filed a lawsuit alleging “unfair competition” and accusing the food tech company of capitalizing on the reputation of milk and confusing consumers. Last May, the court’s …

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ProVeg NFH

© ProVeg International

Marketing & Media

Three Golden Rules for Front-of-Pack Messaging

Packaging, particularly front-of-pack messaging, plays an integral part of your overall marketing and, if done correctly, will draw in flexitarians to buy and try your product. ProVeg International has recently published an informative article detailing the three golden rules for front-of-pack messaging, which will help to draw in flexitarian consumers, boost profits and promote the plant-based cause. These three key rules are: Make sure to use indulgent language whilst emphasising taste, convenience, health, and familiarity in both your messaging and your imagery.  Opt for ‘plant-based’ over ‘vegan’ in your wording, but consider getting V-label certified to increase credibility and consumer confidence. Consider promoting your product’s sustainability metrics on front-of-pack to appeal to eco-conscious consumers.  Let’s take a closer look at the first recommendation… When designing …

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Marketing & Media

Plant-Based is No Longer Enough? Five Brand Identity Tips & Take-Aways from the Future Food Tech Summit

“I just attended the Future Food-Tech Summit and am still rebounding from the incredible amount of innovation, leadership, and technological advancements that were brought the virtual table last Thursday and Friday,” says Elysabeth Alfano, vegan media star and MD of vegconomist North America.

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lightlife foods burger

© Lightlife Foods, Inc.

Marketing & Media

Lightlife’s Letter: Five Big Takeaways for Vegan & Plant-Based Brands

“When Lightlife’s letter to Beyond Meat and Impossible Foods was released last week, the vegan and plant-based community unleashed its own torrent of anger against the company for this attack against two plant-based trailblazers they deeply admire. Makes sense, right? No one likes a bully,” says Rachel Cook.

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