Barnes & Noble Plant-Based Breakfast Sandwich

©Barnes & Noble

Food Service

Barnes & Noble and JUST Egg to Launch Vegan Breakfast Sandwich at All US Locations

JUST Egg announces that Barnes & Noble, the largest bookseller chain in the US, will introduce its first fully plant-based sandwich, the JUST Egg™ Breakfast Sandwich, all B&N Cafés beginning Monday, April 10. Launching during Earth Month, the sandwich will be available at more than 500 stores in all 50 states, marking JUST’s largest US foodservice partnership to date. Sold for a limited time, the JUST Egg Breakfast Sandwich features JUST Egg Folded, melted Violife smoked provolone and plant-based aioli on a soft ciabatta roll.  JUST Egg notes that while B&N Cafés have previously offered other plant-based menu items, the new sandwich offers a significant opportunity to reach new consumers who have never tried plant-based eggs while in the comfortable setting of a bookstore.  The …