On Monday, the Swiss Retail Giant Migros announced the launch of its own brand V-Love, which starts off with a plant-based BBQ range and is planned to develop into an all-encompassing brand for vegan products. In accordance with the brand name, every product will be marked by the European V-Label to ensure easy recognition.
Tim Hortons Introduces Impossible Sausage Sandwich (Not Vegan) After Dropping Beyond Meat
Two years after pulling Beyond Meat from all locations, Canada’s largest coffee chain, Tim Hortons, has added plant-based meat back to its menu. The New Harvest Breakfast Sandwich and Harvest Breakfast Wrap both feature Impossible Sausage patties served with non-vegan eggs and cheese. The chain created the sandwiches, it says, to offer guests a plant-based alternative to meat that doesn’t compromise on flavor and deliciousness. The new items mark an unexpected reversal for the brand, which infamously removed Beyond Meat’s sausage from all of its breakfast offerings in 2020, following what it says was lackluster demand. Vegan sausage: A timeline Beyond Meat and Tim Hortons first collaborated on breakfast sausage in May 2019, where initial testing success led to a national rollout in Canada that …
