Fish and Chips vegan

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Studies & Numbers

Research Says 19% of Brits Are Eating More Plant-Based Foods to Cut Grocery Bills

A report by Myvegan has found that almost a fifth (19%) of Brits are eating more plant-based foods to reduce their grocery bills. 4% have adopted an entirely meat-free lifestyle as a result of rising costs, while 6% have cut out all meat except fish. Vegans and pescetarians were found to spend the least on food per month, both averaging around £203 compared to £238.29 for omnivores. However, sustainable shopping habits have taken a hit due to the rising cost of living, with 49% of respondents saying they are now finding it harder to shop sustainably. Vegans were the most likely to take notice of factors such as brand ethics and eco-friendly packaging, and were also significantly more likely to buy organic food and shop …


No Catch Co

Vegan fish & chips ©The No Catch Co

Market & Trends

The UK’s Protein Transition in Four Graphs

With kind permission from researcher and data analyst Chris Bryant, what follows is a graphic depiction of the protein transition in the UK, where the number of vegans more than doubled in just three years. 1. Per capita total meat consumption decreased 17% in the 10 years to 2019 According to figures published in the Lancet, average UK meat consumption fell from 104g/day in 2008-2009 to just 86g/day in 2018-2019. 2. Per capita red meat consumption decreased 37% in the 10 years to 2019 The same paper showed average red meat consumption falling by more than a third from 37g/day to 24g/day over the same period. Fish consumption was fairly steady, while poultry consumption increased slightly.  3. The number of vegans more than doubled from …


Ananas Anam

©Ananas Anam

Fashion, Design & Beauty

Vegan Society Study Reveals 95% of Brits Want More Vegan Fashion

A new study by the Vegan Society called The Rise of Vegan Fashion reveals that British consumers would like to buy more vegan-verified fashion. The global market for women’s vegan fashion is estimated at £289 billion in 2019, with forecasts indicating that sales will reach £799 billion in 2027. The study includes a survey showing that 95 percent of respondents would like to see more vegan-certified fashion, suggesting that there is a market for such products among non-vegans and non-vegetarians. At the same time, 48 percent said they would like to see more vegan-certified items across all fashion categories, while 35 percent said they would like to see more vegan options for items that typically use animal leather, such as jackets and boots, and 32 …


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Agriculture / Agribusiness

Tesco Asks Farmers to Supply More Green Veg to Keep Up With “Plant-Based Revolution”

UK consumers are causing a spike in demand for green veg such as leeks, cabbage, and spinach, due to a rise in home- cooking, more people reducing meat and becoming interested in plant-based diet, and of course due to the influence of Veganuary. Leeks have risen 30%, cabbage +25%, broccoli +20%, and even sprouts are +10%.