Beyond Burger

© Beyond Meat

Products & Launches

Beyond Burger Rolls Out at Over 800 Co-op Stores UK-Wide

Beyond Meat has announced that the Beyond Burger is launching at over 800 Co-op convenience stores and supermarkets across the UK. The burger, which has won several awards including Which’s Best Vegan Burger 2023, will be available in the frozen aisle. It contains 19g of protein and is cholesterol-free. A recent life cycle analysis indicates that the Beyond Burger requires 97% less land, 97% less water, and 37% less non-renewable energy than a comparable beef burger, while also generating 90% fewer greenhouse gas emissions. “Just in time for the warmer weather and BBQ season, we’re delighted to be extending our tasty Beyond Burger into Co-op stores across the UK,” said Lee Crane, Regional Sales Manager UK at Beyond Meat. “Local and convenient, the new launch …


Image courtesy of Beyond Meat

Marketing & Media

Europe Continues as Beyond Meat’s Strongest Market With Multiple Veganuary Activations

Beyond Meat’s vision is to be a global protein company helping the transition from animal to plant-based meat to address the climate crisis and animal welfare positively. On various occasions, the company has expressed strong ambitions for Europe, aiming to have a localized production to serve the growing demand for meat alternatives in the region. In 2021, the brand created a new position, General Manager of Europe, to expedite its growth in the continent. Since then, the company has expanded its presence in the UK and European countries, including Germany, The Netherlands, Switzerland, Spain, Slovenia, Belgium, Italy, and more recently Romania, launching different products through retail and foodservice. In November it was reported widely that customer demand in Europe is a bright spot for the company amid …


Spanish startups Väcka and Libre Foods collaborate for The Veggie Burger Warriors Campaign

Image courtesy of Väcka

Food Service

Väcka and Libre Foods Launch Vegan Burger Campaign in 23 Cities Across Spain

Spanish plant-based startups Väcka and Libre Foods have joined forces to launch The Veggie Burger Warriors, a campaign offering 100% vegan burgers in restaurants across Spain from the 6th to the 12th of November. The campaign will showcase Väcka’s 100% plant-based cheddar and Libre Foods’ mushroom bacon as the top choices for burger toppings, providing “equal sensory experiences” to animal products. In this first edition, 23 cities across Spain with over 60 restaurants and nearly 100 points of sale will offer unique takes on vegan burgers, with some including limited editions. Additionally, the public will have the opportunity to choose “the best plant-based burger in Spain” by voting on-site or via a QR code for delivery orders. This initiative follows a successful campaign, The Veggie Pizza …


Dr Praeger's crunchy burger

© Dr Praeger's

Products & Launches

Dr. Praeger’s New Crunchy Veggie Burgers Available at US Retailers Nationwide

Frozen food producer Dr. Praeger’s unveils the Dr. Praeger’s Crunchy Veggie Burger product line, designed to address consumer concerns around the texture of plant-based products. According to a recent survey by the Plant-Based Food Association, texture is the primary factor discouraging consumers from adopting plant-based alternatives. The new Crunchy Veggie Burger product line aims to provide a crisper and more satisfying mouthfeel than the company’s other veggie burger options. The Crunchy Burgers, which are available in Crunchy Cauliflower and Crunchy Southwestern Sweet Potato, debuted exclusively on the QVC shopping channel last month as a prelude to today’s launch to help create anticipation among consumers.  The Crunchy Veggie Burgers retain the same high-quality ingredients as the rest of Dr. Praeger’s veggie burgers. They are also made …


The Beefy Boys vegan burger

© The Beefy Boys

Fast Food

UK Chain The Beefy Boys Launches Its First Vegan Burger

The Beefy Boys, a UK burger chain with locations in Hereford, Cheltenham, and Shrewsbury, has introduced its first vegan option. The Beef Free Boy consists of a mushroom-based patty in a bun with lettuce, onion, gherkin, vegan dirty mayo, and vegan cheese. The launch comes in response to growing customer demand for plant-based options; while the chain does already offer three meatless burgers, they all contain dairy cheese. The burger has now rolled out at all three Beefy Boys locations after a successful trial in Hereford in July. Launched in 2011, The Beefy Boys is said to have a cult following and won two categories at this year’s National Burger Awards. The chain prides itself on using locally sourced ingredients and authentic cooking methods. “Our …


Beyond Stack Burger_with packaging

© Beyond Meat

Products & Launches

The New Beyond Stack Burger, “Closer in Taste & Texture to Beef”, Arrives in US Retail

Beyond Meat announces today the expansion of its burger portfolio with latest NPD, the Beyond Stack Burger, a patty described as even closer in taste and texture to beef and designed for single, double, and triple-stacked burgers. Beyond says the Beyond Stack Burger is described in early reviews as “juicy,” having a “delicate crumble that truly resembles beef burgers,” and being “crispy on the outside, resembling the popular beef smash burgers“, with the launch coming as smash-style burgers continue to grow in popularity, with a 720% increase on menus over the past four years. This May, the company launched its first Smash Burger into foodservice, and this retail expansion allows consumers to enjoy the product at home. Despite recent naysaying regarding the nutritional qualities of …


Oumph! Smash Burger

© Oumph!

Meat- and Fish Alternatives

Oumph! Launches Fava & Pea Smash Burger, the “First Ever” Vegan Smash Burger in Sweden

Award-winning Swedish plant meat brand Oumph! introduces a smash burger created with pea and fava beans, stating the launch makes Oumph! the first Swedish brand to launch a plant-based smash burger.   The product is initially targeted at foodservice, launching into 80+ locations of the Brödernas chain with more restaurants to follow, then it is set to roll out into supermarket retail. Positive consumer feedback at the Fast Food & Café show in Stockholm earlier this year, included comments such as, “This is the best plant-based burger I’ve ever tried” and “WHAT? Is this plant-based?”   Smash burgers represent an emerging trend in foodservice, entailing a larger patty designed for the cooking method of smashing the ‘meat’ into the grill with a spatula resulting in …


Plantasia Foods microwaveable vegan burger

© Plantasia Foods

Meat- and Fish Alternatives

Former Campbell Soup & Garden Fresh R&D Experts Launch Microwaveable Vegan Burgers

Dallas-based company Plantasia Foods has launched pre-cooked, microwaveable vegan burger patties across the US. Plantasia Foods was founded by Carlos Burroso, former senior vice president of R&D at Campbell Soup, along with George Vutetakis, chef and former head of R&D at Garden Fresh Gourmet. The two met when Campbell acquired Garden Fresh, and decided to start a venture that would meet the need for easy-to-prepare, nutritious plant-based products. Sold frozen, the patties can be prepared in just 60 seconds; they contain 22 grams of protein and are free of soy, gluten, and GMOs. For those without a microwave, the burgers can also be grilled, fried, air-fried, or steamed. Plantasia Foods is now planning to launch more products in the near future, including plant-based BBQ burgers …


New vegan burger brand called Vungr

Image credit: Hunger Brands LinkedIn

Delivery Services

Spain’s New Vungr Service Delivers Burgers Featuring Heura Patties and Väcka Cheese

Barcelona-based Hunger Brands has announced the launch of a new 100% vegan brand tailored explicitly for delivery called Vungr, created in collaboration with plant-based meat company Heura Foods and vegan cheese startup Väcka. Vungr is a 100% vegan burger brand targeting vegans, vegetarians, flexitarians, and even meat lovers, looking for convenient animal protein-free options.  Vungr’s burgers come in pita-bread style buns and, according to the brand, are the first of their kind in the Spanish market. Its range includes Classic Vegan, Four Cheeses, Not Pollo, Porteña Vegan, and Truvada Vegan. It launched initially at Glovo and Uber Eats, but the company announced expansion plans across Spain soon. In addition to its burger offerings, Vungr’s menu includes Not Pollo fingers by Heura in various flavors. Heura+Väcka=Vungr The new burgers feature Heura’s beef burger patties, which recently …


Neat Burger founders

© Neat Burger

Investments & Acquisitions

Neat Burger Raises $18M as Sales at First US Location Beat Expectations

Plant-based fast food chain Neat Burger has raised $18 million in a Series B round led by private institutional investment firm B-Flexion. Other participants included Formula One driver Lewis Hamilton (a longtime backer), Chimera Capital, and new investors such as Real Madrid goalkeeper Thibaut Courtois. Neat Burger will use the funding to continue expanding its global reach. The news comes after the UK-based chain opened its first permanent US location in Nolita, New York City, last month. Sales so far have beaten expectations, and the store is currently the best performing in the group’s estate due to high levels of repeat purchases. “We see New York as a tastemaker gateway to the US, and by all metrics it has been our most successful launch to …


MAX Burgers

© MAX Burgers

Fast Food

Sweden’s Oldest Burger Chain MAX Burgers Launches “Supreme Green” Meat-Free Menu

Swedish chain MAX Burgers has launched its new Supreme Green meatless menu, as the company works towards the goal of making half the burgers it sells red-meat-free. MAX Burgers’ original Green menu was introduced in 2016, and the chain has now debuted more meat-free options to “make going green the natural choice”. These include the vegan Real Green Burger, which is made from mung beans, and the lacto-ovo vegetarian Crispy Supreme burger, made from Swedish yellow peas. Fully plant-based items on the Supreme Green menu also include the Plant Beef Burger and the Crispy Green Nuggets. Some options are not suitable for vegans as they contain dairy cheese. Founded in 1968, MAX Burgers is Sweden’s oldest restaurant chain and now has 191 locations; most are …


revyve's healthy foods made with BSY proteins

© revyve

Studies & Numbers

Survey Unveils Surprising Similarity in Taste Preferences for Vegan Burgers Among French and British Consumers

MANE, the French leader in the Fragrance and Flavour industry, contacts vegconomist to discuss the results of an exclusive survey regarding consumer preferences in flavours for vegan beef burgers. The survey conducted for MANE by an independent research agency delves into the key taste features that drive consumer preferences regarding plant-based burgers. During the blind-testing, six beef burger alternatives available on the market along with three MANE prototypes were sampled by 248 consumers from the UK and France to obtain feedback regarding colour, texture, and aromatic profile. Surprising similarities The findings revealed that consumers in France and the UK have remarkably close preferences regarding texture and aromatic profile, despite the highly distinct consumption habits between the two cultures. For instance, grilled and smoky flavours are …


Beyond Meat plant-based chicken burger

© Beyond Meat

Meat- and Fish Alternatives

Beyond Meat Launches Plant-Based Chicken Made With Fava Beans in the UK

Beyond Meat is expanding its range in the UK with three new plant-based chicken products, following the success of the brand’s beef and pork alternatives. The new products are: Beyond Burger Chicken-Style — a twist on the classic Beyond Burger, containing 15 grams of protein per 100 grams. Beyond Fillet — a quick-to-prepare option, described as “crunchy on the outside and juicy on the inside”. Beyond Nuggets — breaded plant-based chicken pieces, said to be “tasty, convenient, and easy to make”. Beyond’s existing range in the UK includes sausage, beef-style burgers, mince, and meatballs. While the original Beyond Burger is made from pea protein, the new products are made with fava beans and wheat gluten; according to Beyond, the properties of the beans make them …


Neat Burger Nolita

Credit: Vito Oliva, image supplied

Fast Food

Lewis Hamilton’s Neat Burger Opens First US Location in New York City

Neat Burger, the plant-based burger chain by F-1 champion Lewis Hamilton, has opened its first permanent US restaurant. Located in NYC, the opening is part of the chain’s plans to open 30 additional outlets around the globe in the coming years, following the success of its eight UK locations. Situated in the Nolita neighborhood of Lower Manhattan, the first US-based Neat Burger offers a menu of plant-based burgers, chick’n sandwiches, hot dogs, tater tots, fries and milkshakes. For the grand opening, Neat Burger offered free burgers to the first 100 guests, and reports it received a huge response, with hundreds of guests lining up to celebrate the occasion.  The Nolita restaurant follows Neat Burger’s six-month temporary pop-up location in UrbanSpace on Park Avenue. The company’s …


Havredals partners with Shady Burgers to create a menu of vegan burgers.

© Image courtesy of Havredals

Fast Food

Havredals & Shady Burgers Partner to Offer “Next Level” Vegan Burgers

Swedish plant-based food company Havredals and popular Swedish burger chain Shady Burgers have joined forces to create Shady Vegan — a new menu that takes plant-based burgers “to the next level”. The companies have developed five vegan burgers to add to Shady Burgers’ menu, claiming they are capable of convincing even the most avid meat-eater because they taste “just as good as meat.”  “For us, quality is everything. We searched the whole country for an amazing vegan burger – eventually, we found Havredals that meet our demands for quality, taste, and vision,” explains Shady Burgers.  “Incredibly good” Based in Uppsala, Havredals develops plant-based foods ranging from oat drinks and creams to burgers and minced meat. Its first product, Havredryck Original, launched in early 2020. Havredals products …


Future Burger 4.0

© Future Farm

Meat- and Fish Alternatives

Future Farm Launches “Revolutionary” Future Burger 4.0 at Tesco Stores UK-Wide

Brazilian alt meat brand Future Farm has launched a new and improved version of its plant-based Future Burger in the UK. Described as “revolutionary”, the soy and pea-based Future Burger 4.0 has the same amount of protein as its predecessor, but is gluten-free and lower in salt and saturated fat. Future Farm’s True Texture Technology™ is used to give the burger an authentically meat-like texture, and the product is also entirely carbon-neutral. The Future Burger 4.0 is now available at 345 Tesco stores, along with the brand’s tuna alternative, Future Tvna. This marks the first time that Future Farm products have been stocked at the UK’s largest supermarket chain, after they previously launched at Sainsbury’s and Ocado. Global brand Just a few years after it …


NotCo Juicy NotBurger

© NotCo

Gastronomy & Food Service

NotCo Partners with Canada’s Hero Certified Burgers to Bring NotBurger, NotChicken and NotMilk to Menus

Food tech startup NotCo announces a new partnership with Canadian fast-casual chain Hero Certified Burgers. Customers can now order any burger with a NotBurger patty, NotChicken patty or opt for new NotChicken nuggets. In addition, Hero Certified will also offer NotCo’s plant-based milks in Whole or Chocolate flavors.  Based in Toronto, Hero Certified operates dozens of locations across the city and throughout eastern Canada. For a limited time, the chain is also featuring the NotBurger in its Spicy Plant Based Soul Burger combo for $6.99, which includes fries and a beverage.  Canadian expansion NotCo first launched its popular NotBurger in Canadian retailers including Loblaw Companies Limited, Walmart and Sobeys, in May 2022. At the time, the company announced it was strengthening its presence in the …


Healthy Vegan Burgers

©NoBull Burgers

Food & Beverage

Meet NoBull Burger: A “True” Veggie Burger Leading the Movement for Whole Food Ingredients

In the past decade, countless plant-based burgers have debuted on the global retail market, seeking either to recreate the experience of eating beef or to offer classic garden-style patties made of veggies, grains and legumes. However, many such products have been accused of compromising on quality by containing excessively processed ingredients or lacking in taste and flavor.  NoBull Burger was launched to bring healthy change. Founded by mother and chef Chrissanne Raymond, NoBull burgers are made exclusively from 100% “close-to-the-earth” whole ingredients, such as organic lentils, grains and roasted veggies. Most importantly, the brand claims, its products offer truly delicious flavor, and provides consumers with a clean and versatile source of plant-based protein.  According to the brand, Raymond began making veggie burgers in 1970 using …


cultivated wagyu burger

Cultivated wagyu burger © Ohayo Valley IG

Company News

Ohayo Valley Unveils Cultivated Wagyu Burger at Private Tasting in California

Last week, Berkeley cultivated meat startup Ohayo Valley unveiled its cultivated wagyu burger at a private tasting organized by KITCHENTOWN in California. 15 startups attended the event, showcasing their products to journalists and investors. On social media, Ohayo Valley said, “Better than Animal! Ohayo’s second historical tasting passed with flying colors. Tasters said that cultivated wagyu burgers taste better than conventional burgers. Next stop is wagyu steak!” The event was hosted by CULT Food Science, an investment platform focused on cellular agriculture (with Canadian entrepreneur Marc Lustig as the company’s largest individual shareholder) and Vevolution, the global vegan investment platform. Erik Amundson, CEO and co-founder of Vevolution, recently published an Op-Ed on vegconomist discussing plant cell culture technology.   Plant proteins & cultivated meat Founded by Jess …


felsineoveg's plant-based deli slices

© FelsineoVeg

Meat- and Fish Alternatives

FelsineoVeg: Tradition & Innovation Fuel Success of Plant-Based Deli Slices Made in Bologna

FelsineoVeg is an Italian manufacturer of plant-based deli slices, lardons, and burgers. The company started life as a new venture of the Felsineo Group — a Historic Brand of National Interest from Bologna, specializing in producing mortadella since 1963 — that launched a plant-based deli brand called Veghiamo in 2017. “It is an incontrovertible fact that the number of consumers choosing vegetarian and vegan products is growing,” said Andrea Raimondi, Felsineo’s president, at the time of the launch of the new brand six years ago. Immense success In 2022, FelsineoVeg’s Veghiamo rebranded to Good&Green with a diverse portfolio offering NPDs such as lardons, deli whole cuts, and alt meat, besides its deli slices range.  Recently, Good&Green introduced a new tuna-flavoured deli slice to its 100% …