Californian plant-based meat company Alpha Foods has launched an unusual marketing campaign in collaboration with advertising agency Mischief. As part of the campaign the seed kits allow customers to grow the ingredients used in Alpha’s meat alternatives, including its chik’n nuggets, burritos, and pot pies, all of which can be grown and harvested at home.
Freebirds World Burrito Launching Abbot’s Butcher Vegan Chorizo in All Locations
Freebirds World Burrito has announced the chain is adding Abbot’s Butcher plant-based chorizo to its 70+ locations. The burrito chain is offering the chorizo as an option for any of its customizable menu items, including the signature Freebirds monster and double monster burritos. The company is also adding Siete grain-free tortillas to accommodate gluten-free customers. This is the second plant-based meat launch for the Austin, TX-based Freebirds. In 2018, the company added Beyond Meat’s Feisty Crumbles as a protein option in its burritos, tacos, nachos, bowls and salads. Abbot’s Butcher chorizo is made using pea protein, smoked paprika, and spices, without soy, gluten, or artificial ingredients. Last year, Abbot’s Butcher products became the first plant-based meats to be approved by the Whole30 program, a certification …