The Vegetarian Butcher Celebrates 13th Anniversary With New Plant-Based Butchery in Rotterdam
Dutch alt meat brand The Vegetarian Butcher (owned by Unilever) is marking its 13th anniversary with the opening of a plant-based butchery in Rotterdam. The store will offer “the meatiest plant-based craftsmanship out there”, with dozens of varieties of meat alternatives available. This will include limited edition products that are exclusive to the store. The news comes after The Vegetarian Butcher opened plant-based butcher counters at 24 Carrefour stores in Spain earlier this year, along with one in France in 2022. The brand has also previously opened a pop-up restaurant in The Hague and a lunchroom at Rotterdam Central Station. From local to global Since it was founded in 2010, The Vegetarian Butcher has successfully grown from a local brand to a global one, with …