As we reported earlier this month, the market for plant-based convenience meals is thriving and offers massive potential for investment opportunities. As part of an international wave of vegan brands expanding their convenience options, Irish plant-based food producer fiid has added a new plant-based meal to its successful range.
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Revolutionizing Plant-Based Eating: A New Sensory Experience with Savor-Lyfe® CI
In recent years, a growing awareness of sustainability concerns, food security issues, and the environmental and public health consequences associated with industrial animal agriculture has prompted a shift towards plant-based diets. While the demand for plant-based products has surged, there remains a challenge to develop alternatives that not only cater to niche markets but also resonate with mainstream consumers. Flexitarian consumers, consciously reducing their meat intake for health, environmental, and animal welfare reasons, are driving significant expansion within the plant-based food market. According to Mintel’s 2024 Global Food & Drink Trends, consumers are no longer willing to compromise taste and cost for sustainability credentials. As the cost of living rises, companies are faced with the challenge of delivering on all fronts – taste, cost, and …