Margarine and spread company Upfield has calculated the greenhouse gas emissions its customers have prevented over the past year by choosing its plant-based products. The total is estimated at up to six million metric tonnes of CO2 equivalent.
When Public Are Made Aware Beef Burgers Cause 85% More Emissions, Majority Are Keen to Swap
When consumer attention is brought to the impact on the planet caused by the foods they eat, it can have a considerable effect on their purchasing choices. Essentially, the general public is conscious of the effects of emissions on climate, and if a swap to an equivalent, plant-based product is made simple for meat-eaters, the majority are prepared to alter their consumer behaviour in order to make a positive impact. A recently activated OOH campaign by UK brand Meatless Farm, featuring billboards with the slogans “Fry this, not that”, and “Sizzle this, not that”, brought public awareness to the impact caused by their meat consumption, in a non-preachy way that offers a simple and appealing swap. A consumer survey around the campaign found that the …
