Violife Vegan Cheese Caribbean

©The Price Club Supermarket

Products & Launches

Upfield and Vemco Launch Violife Dairy-Free Products in Trinidad and Tobago

Dairy-free giant Upfield announces it has partnered with Vemco, the leading distributor of consumer packaged goods in the Caribbean, to bring Violife plant-based products to the Trinidad and Tobago market.  According to Shelly Ann Simon, divisional manager of Vemco, Violife’s range of cheeses and spreads launched in the country’s supermarkets in July, including Price Club Supermarket, and the company highly “underestimated” the demand.  “The reason why we had the launch this month is because we sold out our products quickly,” Simon told the Trinidad Express.  “We underestimated the response from retailers and consumers. Therefore, we had to wait for more products to come in. The feedback has been fantastic from vegans and non-vegans, who have tried it.” Simon adds the partnership came about when Unilever …

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