Cat Food

Wild Earth vegan cat food

© Wild Earth

Pet Food

Wild Earth Launches Nutritionally Complete Vegan Cat Food

Plant-based pet food brand Wild Earth has announced the launch of its first nutritionally complete vegan cat food. Called Unicorn Pate, the wet food exceeds the requirements of AAFCO, an independent organization that sets standards for pet food safety and regulation. It contains ingredients such as lentils, peas, sweet potatoes, and marine microalgae, with added vitamins and minerals. Unlike dogs, which are omnivorous, cats are considered to be obligate carnivores since they require nutrients not naturally found in plants. This includes taurine, an essential amino acid that cats cannot produce themselves and must get from their food. However, Unicorn Pate has been formulated to contain all the nutrients cats require without animal ingredients. Good outcomes for vegan cats The launch comes after a study published …

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A partnership between the Singapore’s UMAMI Bioworks and the young US company Friends & Family Pet Food Co (FnF) is set to launch one of world's first cultivated fish cat treats brand in Singapore and San Francisco in early 2025.

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Company News

UMAMI Bioworks and Friends & Family Pet Food Co. to Launch Cultivated Fish Cat Treats in 2025

A partnership between Singapore’s UMAMI Bioworks, (previously Umami Meats) and the young US company Friends & Family Pet Food Co. (recently part of the ProVeg Incubator’s 12th cohort) is set to launch one of the world’s first cultivated fish cat treats in Singapore and in San Francisco, USA, early next year. The new products, reportedly crafted with high-quality cultivated fish proteins enriched with high-value microalgae and essential nutrients, aimed to promote what FnF calls a “Longevity Diet” for cats. In addition, the animal and ocean-friendly cat food lineup offers significant environmental benefits since cultivated fish production is more resource-efficient, requiring less land, water, and feed than traditional fishing methods or aquaculture. Joshua Errett, Friends & Family CEO and founder, states, “Together, we have created a …

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Noochies! freeze-dried cat snacks and dog snacks

© Noochies!
Pet Food

CULT Food Science Launches North America’s “First” Vegan Cat Treats: Noochies!

Food technology investment platform CULT Food Science announces the launch of Noochies! Freeze-Dried Cat Snacks, North America’s “first” vegan cat treats. This new product challenges the conventional belief that cats are obligate carnivores and showcases the potential of a vegan cat diet when supplemented with essential nutrients. Cats have long been considered “true” carnivores, requiring nutrients primarily found in animal tissue for their survival, but recent studies have shown that a plant-based diet can promote better health in cats. Noochies! Freeze-Dried Cat Snacks are enriched with fiber and B vitamins, which are typically lacking in traditional meat-based diets. In addition, Noochies! offers a high protein content that the company says is on par with premium cuts of chicken or lamb. Joshua Errett, the founder of …

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A study finds that cats on plant-based diet tend to be healthier than cats fed a meat-based diet

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Studies & Numbers

Study Concludes Plant-Based Diet Promotes Better Health in Cats

A study conducted by research teams from the UK and Germany, supported by the NGO ProVeg International, concludes that ​​plant-based diets are healthier for cats. The study surveyed a total of 1,369 cat owners. 91% fed their cats a meat diet, while 9% fed a plant-based diet over at least a year. After examining seven general indicators of illness and factors, such as age, sex, neutering status, and location, the authors found that cats fed a plant-based diet experience the following risk reductions: A 7% reduction in increased veterinary visits (consistent with illness) 15% less medication use A 55% reduction in progression onto a therapeutic diet A 4% reduction in cats reportedly being assessed as unwell by veterinarians  An 8% reduction in veterinary assessments of more severe …

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Sia Bond Pet Foods Advisor

©Bond Pet Foods
Pet Food

Pop Star Star Sia Partners with Bond Pet Foods As New Investor and Advisor

Bond Pet Foods, a biotech startup aiming to remove animals from the pet food industry, announces global music star Sia Furler is joining the company as an investor and advisor. In the new role, Furler will collaborate with the company on creative digital and marketing efforts to educate consumers about more humane and sustainable pet food production. Furler is a long-time animal advocate who has previously worked with notable non-profits such as the ASPCA and Best Friends Animal Society, according to a release. The singer also co-narrated the 2018 documentary Dominion, which spotlighted the egregious animal abuse taking place in industrial farming. “As a devout animal and environmental advocate, I’m inspired by Bond Pet Foods’ mission and believe their company is the future for sustainably-led …

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Because Animals Harmless Hunt

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Cultivated, Cell-Cultured & Biotechnology

Because, Animals Unveils World’s First Cookies For Cats Made With Cultured Mouse Meat

Because, Animals, the only pet food company growing cultured meat for dogs and cats, has successfully completed the world’s first cultured meat product for pets. This achievement marks the world’s first CPG product made with cultured meat as well as the first cookie for cats that includes mouse meat – the species-appropriate, ancestral diet of the cat. The company closed its oversubscribed seed round this May, led by Orkla, marking its first investment in pet food and the first move for its Orkla Alternative Proteins (OAP) unit, which was recently established with the intention of becoming one of the leading competitors in the field of alternative proteins in Europe by 2030. Harmless Hunt™ Mouse Cookies for Cats with Cultured Meat made from cultured mouse, is …

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Dr. Shannon Falconer, Because Animals

Dr. Shannon Falconer, Because Animals
Pet Food

Because Animals: “Cultured Meat Provides a Safer and More Nutritious Alternative to Pet Food”

While Because Animals founder Dr Shannon Falconer was a microbiologist at Stanford University, she met Joshua Errett  who was earning his MBA from Indiana University. Together the two wanted to find a solution to a problem facing both of them and many vegans today: how do we feed our pets without harming other animals or the environment?

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Shannon Falconer and Taylor Brooks

Because Animals CEO, Dr. Shannon Falconer, examines animal cells with tissue scientist, Taylor Brooks, in the startup's lab.
Startups, Accelerators & Incubators

Cultured Meat Pet Food Startup “Because Animals” Closes Seed Round

Because Animals Inc., a bioscience startup making pet food without animal meat, officialy announce it has closed their seed round of funding with investment from KEEN Growth Capital, Draper Associates and SOSV.

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Interview with Elise Ziere, Marketing Manager at Yarrah
Interviews

Yarrah: “We Want to Contribute to Making the World a Better Place for Animals”

Elise Ziere, Marketing Manager at Yarrah
Elise Ziere, Marketing Manager at Yarrah

Founded in 1992 out of disaffection with the abuses that take place in the pet food market, the Dutch company Yarrah offers organic food for cats and dogs which is natural, sustainable, contains only carefully-sourced ingredients and does not involve any animal testing.

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Rich Kelleman – CEO Bond Pet Foods

© Bond Pet Foods
Interviews

Bond Pet Foods: “Making Pet Food From Real Animal Protein, Without the Animal”

Bond Pets Food is creating slaughter-free meat proteins for cats and dogs, based on the belief that it isn’t necessary to harm one animal to feed another. With the contribution of biotechnology experts and board-certified veterinary nutritionists Bond will produce clean, antibiotic-free animal protein through fermentation, and mix with natural ingredients to create superior and sustainable food for pets.

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