©Grounded

Products & Launches

The Wait is Finally Over as Grounded’s Cheese-Free Cheese Rolls Out Into More Than 160 US Retailers

Grounded Foods, makers of the first-to-market vegan cheeses created with hemp and upcycled cauliflower, today announces its first products are now available at over 160 retail locations across the US. The innovative products with a cult following have been available through e-commerce since the end of March, and today marks the first time these long-awaited products have been available in stores, through a distribution agreement with Whole Foods.

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Shaun Quade and Veronica Fil Grounded

Shaun Quade and Veronica Fil ©Grounded

Interviews

Grounded: “We’re the People Who Make Tasty AF Cheese Out of Cauliflower and Hemp. And the Market Potential For That is Pretty Massive”

This plant-based power couple needs no introduction for our vegconomist readers. Former economic advisor to the Australian government, food writer & restaurant critic Veronica Fil, along with her husband Shaun Quade, the Australian fine dining chef renowned for his “mad scientist” methodology, created a line of cheese which the industry has been waiting for with bated breath. This week, the upcycled cauliflower and hemp cheeses finally hit the market.

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Veggiecraft Farms Pasta_Spaghetti

Image supplied by Veggiecraft Farms

Company News

Litehouse Acquires Veggiecraft Farms as Dairy Producers Continue to Realise the Future is Plant-Based

Litehouse, Inc., an employee-owned company that refers to itself as the “leader in refrigerated salad dressings, dips, sauces, herbs, and cheese”, announces the acquisition of Veggiecraft Farms, a Los Angeles based producer of gluten-free pasta alternatives based on cauliflower, a trending ingredient in plant products.

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citarella

Image: Citarella Facebook page

Products & Launches

Dr Praeger’s to Launch a Vegan Cauliflower Burger into “Seafood Authority” Supermarket Citarella

Dr. Praeger’s is to release a limited-edition vegan Farm Stand Cauliflower Burger, produced to support struggling farmers and local food pantries and help fight hunger during the pandemic. Intriguingly, the vegan burger is being launched into Citarella, a specialist in seafood such as fish, lobster, mussels & scallops, crabs and caviar. 

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Shaun Quade & Veronica Fil ©Grounded Foods

Interviews

Grounded Foods: “Do you Realise What You’ve Done? This Could be Huge”

For most of our readers, this vegan cheese brand needs little introduction. When Grounded launched online pre-sales for products that were not even yet made, they sold out in 3 minutes. This week, they closed an oversubscribed seed round led by Stray Dog Capital. We always said that these guys were going to be big. So, with no further ado….

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©Grounded

Startups, Accelerators & Incubators

BREAKING: Grounded Foods Co. Closes Oversubscribed Seed Round Led by Stray Dog Capital

Grounded Foods Co, producer of unique first-to-market cheeses created with cauliflower, today announces to vegconomist the closing of its first Series Seed round which was led by Stray Dog Capital.  The round brought in  $1.74M with participation from Rocana Ventures, Veg Invest Trust and members of the GlassWall Syndicate.     

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Otsuka Pharmaceutical

© Daiya Foods Inc

Food & Beverage

Daiya Foods Announces Extensive Line of Innovative Plant-Based Products

Daiya Foods is one of the founding members of The Plant Based Foods Association US and Canada and is a subsidiary of Otsuka Pharmaceutical. The dairy alternative brand yesterday announced multiple new lines as well as innovative reformulations including a first-to-market pizza crust created with cauliflower, sweet potato and spinach.

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Grounded testing

©Grounded Foods

Food & Beverage

Grounded Foods Launches Pre-Sales of Highly Anticipated First-to-Market Cheese, Sells Out in 3 Minutes

Grounded Foods annouces that it has launched online pre-sales for its first range of first-to-market vegan cheeses, created with cauliflower by Australian chef Shaun Quade. The cheeses aren’t scheduled to ship until June; however the LA based startup tells us that its specialty cheeses sold out within 3 minutes of the shop going live.

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Trader Joe's cauliflower gnocchi

©Trader Joe's

Market & Trends

Cauliflower Continues its Rise in Popularity as Vegan Proucts Win 4 of 5 Categories in Trader Joe’s Awards

North American grocery chain Trader Joe’s, has released the results of its Customer Choice Awards, and vegan products have won 4 out of 5 categories this year. For the second year running its Cauliflower Gnocchi has won in the favourite vegan / vegetarian category, as we see a huge increase in popularity of cauliflower products globally.

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Veggiecraft Farms

©Veggiecraft Farms

Products & Launches

Veggiecraft Farms Announces Exclusive Launch of its Cauliflower Pasta into Albertsons Stores Across US

Veggiecraft Farms has announced the availability of its Italian-crafted, shelf-stable, three-ingredient cauliflower pasta exclusively at Albertsons Companies nationwide. Previously available online-only, this launch marks Veggiecraft’s first move to brick-and-mortar retailers.

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veggiecraft Farms pasta

©Veggiecraft Farms

Products & Launches

Veggiecraft Farms Launches Cauliflower Pasta

Veggiecraft Farms  creates gluten-free cauliflower penne and spaghetti pastas, master-crafted in Italy, using three ethically-sourced ingredients  and integrating a full serving of vegetables into each serving. The products are vegan, kosher, gluten free and non-GMO verified.

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