product of the year 2023 winners

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Fairs & Events

Product of the Year 2023: 17 Vegan Winners in Multiple Categories Chosen by UK Consumers

*Updated 2/2 to remove Starbucks Chilled Classics Multiserve which is not vegan* The Product of the Year, the largest consumer survey of product innovation in the UK, has revealed the winners of its 2023 awards, with 17 vegan products chosen by consumers across multiple categories. According to organisers, this year, nearly a fifth of consumers said plant-based was the most important factor when buying or trying a new product and plant-based products made the “greatest imprint” across multiple categories, ranging from big brands to startups. Consumer led The annual Product of the Year Awards is the largest consumer-voted award for product innovation and serves as a benchmark for predicting top interests and trends in the year ahead. In its 19th edition this year, 8,000 adult UK consumers …



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Products & Launches

Energy Drink 28 BLACK Expands Vegan Range with Hemp Variety

From December, a new flavour will be added to the range of energy drinks offered by the company 28 BLACK. It will be made with hemp, currently a trending ingredient. With the product, known as 28 BLACK Hemp, the company is responding to consumer demand for new taste experiences. The energy drink owes its slightly bitter taste to a hemp infusion that is free of THC and CBD and has no psychoactive effect. “Energy drinks are still in vogue, as is hemp – so what could be more natural than combining both?” says Felin-Joy Sade, Marketing Director at 28 BLACK. “With 28 BLACK hemp, we are increasingly targeting consumers between the ages of 18 and 35. We see great potential here. In the next three …