Zrou Launches Seven New Products Created by Chinese Celebrity Chefs
Zrou, YouKuai Group’s plant-based protein brand, has launched a series of seven reheatable products created by five Chinese celebrity chefs; Jereme Leung, Dong Li, Chunfeng Lu, Hu Zhang and Anthony Zhao. Shanghai based Zrou says it is the the leading plant-based meat brand in China. The company raised $7.3 million in Series A last May when founder Franklin Yao compared his company to Tesla: “When Tesla first started 10 years ago, it didn’t try to target everybody with its cars. But its end goal was that every vehicle should be an electric car. It is very similar to what we are doing.” The seven new products created from Zrou’s flagship minced pork include dumplings, buns, Lu Rou rice, Peking Zha Jiang noodles and Singapore curry meatballs, with …
