Zrou China



Zrou Launches Seven New Products Created by Chinese Celebrity Chefs

Zrou, YouKuai Group’s plant-based protein brand, has launched a series of seven reheatable products created by five Chinese celebrity chefs; Jereme Leung, Dong Li, Chunfeng Lu, Hu Zhang and Anthony Zhao. Shanghai based Zrou says it is the the leading plant-based meat brand in China. The company raised $7.3 million in Series A last May when founder Franklin Yao compared his company to Tesla: “When Tesla first started 10 years ago, it didn’t try to target everybody with its cars. But its end goal was that every vehicle should be an electric car. It is very similar to what we are doing.” The seven new products created from Zrou’s flagship minced pork include dumplings, buns, Lu Rou rice, Peking Zha Jiang noodles and Singapore curry meatballs, with …


Image: Scott Findlay on LinkedIn

Food & Beverage

Paul McCartney and Beyonce’s Private Chef Discovers “Breakthrough” Plant Protein

Plant-based chef Scott Findlay, who trained under Gordon Ramsay and has worked as a private chef for Paul McCartney, Rihanna, Beyonce, Madonna, and Elton John, has sung the praises of LUPREME®, a lupin-based protein developed by Eighth Day Foods. “I’ve yet to come across anything that is as versatile, delicious, and easy to work with” Findlay enthuses: “I’ve been specializing in plant-based recipes since 2004, when I first started cooking for Paul McCartney,” he said. “I’ve travelled all over the world using different plant-based products and I’ve yet to come across anything that is as versatile, delicious, and easy to work with as LUPREME. It’s amazing and I can’t wait to be working more with it.” Eighth Day Foods uses fermentation to lupin beans into …