Kellogg’s announced yesterday that its first plant-based children’s cereal range, which belongs to the W.K. Kellogg portfolio, is now available in Swiss retail outlets, following the company’s first launch of the vegan breakfast cereals into major UK retail chains earlier this year.
WK Kellogg Co. Unveils First 100% Plant-Based Cereal After Split From Kellogg’s
Today, WK Kellogg Co. launched its first new cereal since its independent formation after a split from Kellogg’s in October of last year. The 100% plant-based cereal line, “Eat Your Mouth Off,” will be available at retailers across the United States starting this month. WK Kellogg Co’s brand portfolio includes the full range of cereals that Kellogg’s is known for, including Froot Loops, Frosted Flakes, Rice Krispies, Corn Flakes, and more. Notably, many of Kellogg’s popular cereals include vitamin D sourced from lanolin, a derivative of sheep’s wool. Despite thousands of signatures on a petition urging the company to switch to plant-based vitamins, Kellogg’s has not completely phased out lanolin. However, the introduction of Eat Your Mouth Off aligns with WK Kellogg Co’s strategy to …