NotCo Launches NotChicken Spicy Patties in US Whole Foods Markets
Food tech company NotCo has unveiled its newest plant-based offering in partnership with Austin-based hot sauce company, Yellowbird Sauce. The product, known as NotChicken Spicy Patties, is now available in select Whole Foods Market stores across the United States. Combining the signature NotChicken Patties with Yellowbird’s Spicy Habanero flavor, these patties are designed to replicate the taste, aroma, and texture of chicken, with an additional spicy kick, thanks to Yellowbird’s Spicy Habanero flavor. Matias Muchnick, CEO and founder of NotCo, expressed his commitment to delivering delicious plant-based options, stating, “We already deliver on our promise to provide consumers mind-blowingly delicious plant-based options, and we were looking for a way to build on that flavor-forward guarantee to reach even more plant-based eaters and flexitarians. The only …