Umiami’s Plant-Based Fillets to Arrive in Swiss Stores Through FFF Fresh & Frozen Food Partnership
Umiami, the French plant-based food tech brand, is set to grace the shelves of 165 Coop stores across Switzerland with its 100% vegan chicken fillet. This milestone comes as a result of a strategic partnership with FFF Fresh & Frozen Food, a Swiss distribution specialist. Umiami’s journey began in 2020, founded by Tristan Maurel, Martin Habfast, and Clémence Pedraza. The company’s cutting-edge umisation technology led to the creation of plant-based chicken fillets, and it is currently developing new recipes, which it plans to launch in 2024. This product has under ten ingredients and is free from texturing agents or methylcellulose, but the company claims it still perfectly mimics meat in taste, texture, and appearance. Founder and CEO of Umiami, Maurel, comments on the milestone, “It’s …