The Vegetarian Butcher spicy vegan chicken

© The Vegetarian Butcher

Products & Launches

The Vegetarian Butcher Brings Spicy Vegan Schnitzel to Germany as Southern Fried Chicken Trends Globally

Unilever-owned Dutch brand The Vegetarian Butcher has expanded its vegan chicken range in Germany with a new product launch, the picante ‘Pepperfect Chick’n’. With the new, spicy vegan alternative to breaded chicken schnitzel, the company says is focusing on the trend towards American fried chicken. The fillets are made from soy proteins and enriched with vitamin B12, in a crispy vegan coating flavoured with black pepper and paprika. According to reports, spicy chicken products appear to be trending globally, and in the US such foods termed “swicy” (sweet and spicy) were predicted to gain popularity in 2024. In the UK, last year it was revealed that one in five Brits consume Southern fried chicken every week and one in ten do so every month, more …

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Cultivated, Cell-Cultured & Biotechnology

60% of US Consumers Open to Cultivated Chicken, Beef, & Pork Despite Taste and Health Doubts, Finds Survey

A Consumer Food Insights survey, used by Purdue University to track consumer perceptions of cultivated meat, has found that around 60% of consumers are willing to try cultivated beef, chicken, and pork in restaurants, while around 30% are unwilling. 1,200 of the consumers surveyed were presented with a list including familiar animals, such as chicken, cow, and pig, as well as several exotic creatures. They were asked to group the animals based on their willingness to try conventional and cultivated meat cuts in a professional restaurant setting, classifying them as either ‘willing to try’ or ‘not willing to try.’ Conventional vs cultivated From all the animals listed, consumers were shown to be more willing to eat the animal-derived meat than cultivated meat, even in the case of exotic animals. The most …

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GOOD Meat in retail

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Cultivated Meat

GOOD Meat Announces the World’s First Retail Sales of Cultivated Meat

US cultivated meat company GOOD Meat announces the retail launch of a new product, GOOD Meat 3, at the frozen section of the premium meats specialist Huber’s Butchery in Singapore.  GOOD Meat has been producing and selling its chicken in the city-state, by releasing limited quantities in fine dining establishments, food delivery apps, hawker stalls, and the Bistro of Huber’s Butchery (throughout 2023). However, for the first time since its approval three and a half years ago, cultivated meat will be available for customers to buy and cook at home. GOOD Meat 3 is said to be a lower-cost formulation using just 3% cultivated chicken that offers the same “delicious” taste, texture, and experience as conventional chicken. It will be available for the remainder of …

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Meatly unveils a new affordable protein-free culture medium that it claims will revolutionize the production of cultivated meat.   

Image courtesy of Meatly

Cultivated, Cell-Cultured & Biotechnology

Meatly Unveils “Groundbreaking” Protein-Free Culture Medium at £1 Per Liter

UK cultivated pet food company Meatly, formerly known as Good Dog Food, unveils a new affordable protein-free culture medium that it claims will revolutionize the production of cultivated meat.    The high cost of the growth media used to cultivate meat is a significant obstacle to achieving price parity with traditional meat products. To address this challenge, Meatly has developed a “first-of-its-kind” culture medium priced at only £1 per liter, slashing the costs a hundredfold or more. Moreover, prices can be even lower when larger volumes are purchased.  The solution, described as a groundbreaking development, does not contain serum, animal-derived components, microcarriers, steroids, hormones, growth factors, and antibiotics. It is made with food-safe ingredients, an essential step in making cultivated meat a safe, affordable, and sustainable alternative …

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THIS plant-based chicken thighs

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Meat- and Fish Alternatives

THIS Launches Hyper-Realistic Plant-Based Chicken Thighs With Seaweed “Skin”

UK plant-based meat brand THIS has launched what are claimed to be the first plant-based chicken thighs to be available in supermarkets across the country. Described as “hyper-realistic”, the plant-based thighs combine three patent-pending technologies to replicate the complex three-dimensional structure of meat. Extrusion technology is used to give soy and fava bean protein a fibrous meat-like texture, olive oil-based fat provides juiciness, and a seaweed layer replicates the structure and texture of chicken skin. The plant-based chicken thighs are sold in packs of four and can be pan-fried or oven-cooked. They are high in protein and fibre, and can be used in dishes such as traybakes, burgers, and curries. “Reinventing plant-based dining” THIS has already launched three other plant-based chicken products this year — …

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Single feather isolated on white background

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Cultivated Meat

Updated: Italy’s “Feather to Meat” Project Expands to Larger-Scale Cultivated Chicken Trials

Update: We have been contacted by Remo Nannetti, manager of the Save The Chickens Foundation, who wishes to highlight other facts about the Feather to Meat Project, as follows: The project, which began at the end of 2022 and will end at the end of this year or the beginning of 2025, is halfway through the research, indicating that industrial production is possible. Building on the positive outcomes (described in the piece below), the researchers are now focusing on expediting the practical applications of their findings. To do so, they are preparing the documentation to start the European Food Safety Authority certification procedure while seeking to quickly conduct production tests with industrial partners. The next phase involves establishing immortalized cell lines and adapting cell multiplication …

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THIS™ Isn’t Chicken Shawarma packshot

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Meat- and Fish Alternatives

THIS and Planted Launch Plant-Based Chicken NPDs in UK as Vegan Chicken Market Soars

This week, two behemoths in the world of plant-based meats — THIS of the UK and Planted of Switzerland — this week both launch vegan chicken formats in the form of Asian rotisserie-style meat products. According to Global Market Insights, the market for plant-based chicken is projected to grow with a CAGR of 16% to 2032. THIS, the UK’s fastest-growing food brand (Alantra, Fast 50, 2022), this week reveals its latest NPD, THIS™ Isn’t Chicken Shawarma. Based on its THIS Isn’t Chicken Pieces recipe, THIS has leveraged its “chicken-iest” tasting vegan chicken pieces for the shawarma pieces, created with soy and fava bean protein, with a blend of spices including smoked paprika, cumin, coriander seed, cassia, ginger, mint and cayenne pepper. THIS claims that THIS …

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Supermeat Cultivated Chicken Sandwich

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Cultivated Meat

SuperMeat’s Cultivated Chicken Outperforms Most Efficient Farm Animal in Carbon Footprint Study

Chicken is considered the most efficient source of land-animal protein compared to beef and pork due to its lower feed conversion ratio and smaller environmental footprint. However, cultivated chicken presents an opportunity for even greater sustainability. A new life cycle analysis (LCA) from the Israeli startup SuperMeat, conducted by independent research consultancy CE Delft about the environmental impact of its 100% cultivated chicken vs. conventional chicken, found a 47% reduction in carbon emissions when the production used renewable energy. The LCA focused on large-scale production anticipated at the start of the next decade in a scenario where SuperMeat’s production integrates renewable energy within its facility, supply chain, utilities, and medium. Meanwhile, chicken production was based on obtaining soy from deforestation-free supply chains and utilizing renewable …

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Cultivated pet food company Meatly, previously Good Dog Food, has revealed what it claims to be the world's first cultivated meat product for cats.

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Cultivated, Cell-Cultured & Biotechnology

Meatly and Omni Unveil UK’s First Cultivated Meat Product for Cats

UK cultivated pet food company Meatly, previously Good Dog Food, has unveiled what it claims to be the world’s first cans of cat food made with cultivated chicken. The first batch, manufactured with its first commercial partner, Omni, a leader in the UK plant-based pet food scene, is a chicken pâté that blends Omni’s plant, yeast, and algae proteins with Meatly’s cruelty-free meat grown from chicken egg cells. Pets at Home, an early investor in Meatly, will be the first retailer to sell Omni Feast Chicken Revolution presented in 150g tins (enough for a single meal) at roughly £1, according to the announcement. “Owen Ensor, co-founder and CEO of Meatly, said, “It is incredibly exciting to see the first ever cans of cultivated pet food fly off the production …

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PLNT plant-based lamb strips

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Products & Launches

PLNT to Showcase New Plant-Based Lamb Strips and Chicken Sausages at Alimentaria

PLNT, a plant-based meat brand owned by Dutch protein producer Jan Zandbergen, has developed two new products — plant-based lamb strips and chicken-style sausages. The lamb strips are made from pea, wheat, and soy protein, and are said to be ideal in an Indian curry or as a topping on naan bread. They can be prepared in three to four minutes, and feature an open structure to capture seasonings and sauces. The sausages are made with rice and soy protein, replicating the texture and flavour of traditional chicken sausages. They are said to be especially suitable for the food service industry. Both products will be presented at Alimentaria, a food industry trade show taking place in Barcelona from March 18-24. Targeting meat-eaters Jan Zandbergen began …

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No Frickin Chicken's new location.

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Startups, Accelerators & Incubators

5 Small Vegan Businesses You May Not Know That Deserve to Be on Your Radar

This week we will introduce ten small vegan businesses you may have never heard of; below are five interesting small businesses from around the world, and stay tuned on Friday for another five that deserve to be on your watch list. From Chacino in Spain, offering vegan-friendly cured sausages, to No Frickin Chicken in the UK, serving cruelty-free chicken, these businesses are catering to the growing demand for sustainable and animal-free options. 1. Chacino – Ávila, Spain Born from a partnership between Jamones y Embutidos Pinantes and a team of chefs and scientists, Chacino offers unique plant-based cured sausages, combining the art of traditional curing with modern food innovation.  With a focus on honoring the heritage of past generations and expertise while looking toward the future, Chacino …

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Alpha Foods is using HME in a different way to make meatier plant-based chicken.

Image courtesy of Alpha Foods

Meat- and Fish Alternatives

Alpha Foods Unleashes the Power of HME Technology to Make the “Most-Meat Like” Plant-Based Chicken Strips

California-based Alpha Foods, a popular plant-based brand known for its frozen burritos, wraps, tamales, and nuggets,  launched plant-based Homestyle Chik’n Strips last year to cater to consumers from vegans to flexitarians to meat lovers. The company, now part of the The LIVEKINDLY Collective, says that its plant-based chicken strips shred, taste, and cook just like chicken and describes them as the “most meat-like” plant-based chicken.  To satisfy consumer demands for a plant-based product that provides a meat-like eating experience, the company leverages High Moisture Extrusion (HME) technology but uses a unique processing approach.   Alpha Foods explains that its HME method mixes and cooks soy and wheat in an extruder at specific temperatures. Through this process, the plant proteins melt and fold into strands that resemble the fibers responsible …

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Rebellyous Foods is accepting proposals from food facilities to operate its new system that manufactures plant-based meat at price parity with animal products.

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Manufacturing & Technology

Rebellyous Foods Calls on Food Facilities to Revolutionize Plant-Based Chicken Prices with Mock 2

Rebellyous Foods, a Seattle-based startup working to make plant-based chicken affordable, raised $9.5 million last February to build Mock 2, a production system that is said to be capable of producing plant-based meat at 60% lower cost than all available methods.  The food tech, which has recently unveiled the technology, now announces that it is accepting proposals (RFP) from USDA or FDA food facilities to install and operate the production system to make its plant-based chicken and potentially other companies’ products, starting in early Spring 2024.   Mock 2 consists of a fully continuous, automated, and chilled dough system that is said to improve and simplify the mix-and-form process, thus saving electricity and labor resources. According to the food tech, it can produce from 2,500 to 3,700 pounds per hour, with the …

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Squeaky Bean expands frozen range

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Meat- and Fish Alternatives

Squeaky Bean Launches Frozen Ingredients Range Featuring Chicken & Steak-Style Products

UK alt meat brand Squeaky Bean has launched its first frozen ingredients range, featuring two products — Seasoned Chicken Style Pieces and Steak Style Strips. Seasoned with salt and pepper, the plant-based chicken pieces can be used as a base for dishes such as curries and pasta. The steak-style strips aim to fill a gap in the market for premium frozen steak alternatives, and can be used in meals such as stir-fries and tacos. Both meat alternatives can be cooked from frozen in just three minutes, catering to the growing demand for convenient options that reduce food waste. Made from wheat and pea protein, they are protein-rich and low in saturated fat. According to Squeaky Bean, the frozen products are “just the start of a …

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VFC fakeaway ready meals

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Meat- and Fish Alternatives

VFC Launches Fakeaway Ready Meals and “Market First” Chick*n Sausages

Vegan food activist leader VFC is celebrating Veganuary with the launch of several new products in the UK, including a range of fakeaway ready meals, plant-based chicken sausages that are claimed to be a market first, and a chilled version of the brand’s chicken-style mince. The frozen ready meals debut with two products — Chick*n Fried Rice and Chick*n Curry. The single-serving bags can be pan-fried in eight minutes, and aim to offer a healthier, meat-free version of takeaway favourites. They are gluten-free, high in protein, and provide one of the five recommended daily servings of fruit and vegetables. The chick*n sausages and mince are sold chilled, and are described as “flavour-packed”. Both are high-protein, gluten-free, and low in salt and saturated fat. The sausages …

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Virat Kohli goes viral after eating plant-based chicken tikka by Blue Tribe on Instagram

Image: Virat Kohli on Facebook

Celebrities

Indian Cricketer Goes Viral After Enjoying Blue Tribe’s Plant-Based Chicken Tikka

Indian cricketer Virat Kohli has gone viral on Instagram after sharing a photo of himself enjoying Blue Tribe‘s plant-based chicken tikka. Kohli tagged the company in the post, saying it had “really nailed” the product. The athlete attracted confusion and controversy from some fans, who did not realise the chicken was plant-based. Kohli is well-known for being a vegetarian, having made the shift a few years ago after experiencing health issues. Kohli and his wife, the Bollywood actress Anushka Sharma, previously invested in Blue Tribe in February of last year. The couple are vocal advocates for plant-based meat. Blue Tribe’s chicken tikka alternative is made primarily from soy and wheat protein. The company offers several meat alternatives aimed at the Indian market, including soy chaap, …

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chicken bouillon Lallemand

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Ingredients

Revolutionizing Plant-Based Eating: A New Sensory Experience with Savor-Lyfe® CI

In recent years, a growing awareness of sustainability concerns, food security issues, and the environmental and public health consequences associated with industrial animal agriculture has prompted a shift towards plant-based diets. While the demand for plant-based products has surged, there remains a challenge to develop alternatives that not only cater to niche markets but also resonate with mainstream consumers. Flexitarian consumers, consciously reducing their meat intake for health, environmental, and animal welfare reasons, are driving significant expansion within the plant-based food market. According to Mintel’s 2024 Global Food & Drink Trends, consumers are no longer willing to compromise taste and cost for sustainability credentials. As the cost of living rises, companies are faced with the challenge of delivering on all fronts – taste, cost, and …

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Vital Meat x Biowest partnership

Image courtesy of Vital Meat

Cultivated Meat

Vital Meat: France’s First Cultivated Meat Startup Achieves Scaling Milestone in Chicken Cultivation

Vital Meat, describing itself as France’s first cultivated meat startup, has announced a strategic partnership with Biowest, one of Europe’s leading producers of cell culture media from animal sources, to scale the production of cultivated chicken. Biowest has developed a customized serum-free medium for Vital Meat’s cultivated chicken platform that has allowed it to achieve successful pilot productions of cultivated chicken in 250-liter bioreactors. According to the French startup, it can now confidently produce “kilos” of its cultivated chicken ingredient, marking a key milestone in the company’s growth. With the support of Biowest and its advanced biotechnology, the company states that it is ready to transition to industrial production. “I am delighted by this partnership with Biowest, which ensures exceptional quality and traceability of our media and …

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THIS plant-based chicken pieces new recipe

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Meat- and Fish Alternatives

THIS Upgrades Plant-Based Chicken Pieces, Cutting Ingredients List by 50%

THIS, a UK  company that describes itself as “a plant-based food brand for meat-lovers”, has launched a new and improved version of its plant-based chicken pieces. Developed after 18 months of R&D, the new recipe is described as “tender, succulent, and tasty”. It is also simpler than the original recipe, with the ingredients list cut by 50% and various additives removed. According to THIS, the chicken-style pieces have “the most fibrous texture yet”, while remaining low in saturated fat and high in protein and fibre. It comes after THIS previously upgraded its beef-style burgers in August, accompanying the relaunch with a campaign challenging Beyond Meat. “This recipe is now so similar to chicken, I wouldn’t be surprised if Mel Gibson wanted to do its voice-over,” …

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Cultivated pet food company Good Dog Food rebrands as Meatly.

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Company News

Good Dog Food Rebrands as Meatly Ahead of Cultivated Chicken Product Launch in the UK

UK cultivated pet food company Good Dog Food announces its new identity and the launch of a new consumer-facing website: Meatly. As part of the announcement, the company revealed that it has secured key partnerships with manufacturers and is preparing for an “upcoming” UK product launch. Meatly explains that it’s collaborating with the UK’s Food Standards Agency and the Department for Environment Food & Rural Affairs to obtain approval to commercialise its cultivated chicken for the pet food industry. Owen Ensor, CEO of Meatly, says: “We’re thrilled to announce our rebrand to Meatly, in what marks an exciting new chapter for us as a team and brand. We chose the name ‘Meatly’ because we wanted to celebrate the fact that it is real meat, made the …

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