THIS and Planted Launch Plant-Based Chicken NPDs in UK as Vegan Chicken Market Soars
This week, two behemoths in the world of plant-based meats — THIS of the UK and Planted of Switzerland — this week both launch vegan chicken formats in the form of Asian rotisserie-style meat products. According to Global Market Insights, the market for plant-based chicken is projected to grow with a CAGR of 16% to 2032. THIS, the UK’s fastest-growing food brand (Alantra, Fast 50, 2022), this week reveals its latest NPD, THIS™ Isn’t Chicken Shawarma. Based on its THIS Isn’t Chicken Pieces recipe, THIS has leveraged its “chicken-iest” tasting vegan chicken pieces for the shawarma pieces, created with soy and fava bean protein, with a blend of spices including smoked paprika, cumin, coriander seed, cassia, ginger, mint and cayenne pepper. THIS claims that THIS …