Why Do Consumers Want Plant-Based Chocolate?
The plant-based chocolate industry is skyrocketing – with the global industry expected to reach US$4 billion by 2032. But why? What consumer drivers are causing market growth? In its latest New Food Hub article, ProVeg International investigates the main consumer drivers for the expanding plant-based chocolate industry. With this knowledge, businesses can better understand how to approach the segment and target audiences, and how to design, merchandise, and market successful products. Health and intolerances One of the most significant consumer motivations for dairy-free chocolate products is, perhaps surprisingly, health. Rising health consciousness is driving consumers’ search for healthier snacking alternatives and higher-quality chocolate. This is leading them to plant-based chocolate products, which are perceived as being healthier than conventional dairy-based varieties. Indeed, research shows that 86% …