A Quarter of British Households Plan to Choose an Alternative to Turkey This Christmas
A survey commissioned by Global Knives has found that 1 in 4 British households intend to serve an alternative to turkey this Christmas, with those aged between 26 and 35 the most likely to make the switch. In some regions, the trend away from turkey is even more significant, with 50% of respondents in Portsmouth, 38% in York, and 33% in Cambridge saying they will opt for an alternative. It is not clear what percentage of these alternatives will be plant-based; however, a recent Tesco survey found that over 27% of respondents will serve or consider prioritising meat-free options this Christmas, supporting the idea that many consumers plan to avoid animal products. Vegetable-based festive dishes Tesco notes that plant-based shoppers are increasingly turning to veg-led …
