Ingredion Releases Significant Consumer Insights: Clean-Label is King, 73% of EU Consumers Seek Natural Ingredients
Presently, at Food Ingredients Europe (FiE) 2024, taking place now in Frankfurt, Germany, Ingredion is showcasing its new, significant consumer insights alongside its plant-based food and beverage concepts. In line with Ingredion’s decade-long research into the trend towards clean labels, as published this April, which stated that such products are projected to constitute more than 70% of portfolios within the next two years as part of a significant shift within the European food industry, the company’s latest ATLAS research reveals that clean label claims are now the top factor driving consumer willingness to pay premium prices. The latest findings show that 73% of European consumers are actively seeking products made with recognisable ingredients; health-conscious consumers are increasingly focused on nutritional benefits, with 85% expressing acceptance …