Katrina Fox – Book author and vegan business consultant

© Katrina Fox

Interviews

Katrina Fox: “Media are Hungry for Stories or Articles with a Vegan Angle”

When starting a (vegan) business, many people don’t have a fundamental understanding of marketing and PR. Therefore, many of them make mistakes that not only cost them work force and time, but also a large number of readers, which they could have found with a proper PR message. This is just one of the problems Katrina Fox, book author and vegan business consultant, sees on a regular basis. We asked her to tell us more about the secrets of a good PR campaign, the development of veganism and her future plans.

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Portrait Matthias Rohra

Matthias Rohra, COO ProVeg International

Interviews

ProVeg: Internationalisation and Startup Incubator

ProVeg – formerly VEBU – is an international organisation dedicated to mindfulness in the food sector. ProVeg International is currently active on four continents, and has plans for further expansion. It is setting the course for its vision of a world in which people choose delicious and healthy foods which are good for humans, animals and the environment. Matthias Rohra (COO, ProVeg) tells us more about the development of ProVeg and its future plans.

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