A new report by multinational pharmaceutical company Merck has explored the potential impact of cultivated meat on society, the food industry, and the future of meat consumption.
Cultivated Meat Struggles to Gain Traction Among Consumers, Survey Finds
A recent Statista Consumer Insights survey has revealed that cultivated meat still struggles to gain widespread acceptance among consumers worldwide. The survey, which included 2,000 to 10,000 adults aged 18 to 64 per country from January to December 2023, shows a varying willingness to try cultivated meat. According to the findings, in India, for example, one in five respondents expressed interest in trying cultivated meat, while only 9% of those surveyed in France showed interest in this new food concept. In the UK, where, as reported by Good Food Institute Europe, at least 23 cultivated meat companies are working to develop slaughter-free meat, 17% of respondents said they were interested in trying it. Similarly, in the United States, where two different cultivated chicken products have …